Social Media Coordinator

Are you a creative storyteller with a passion for social media, content creation, and building online communities? We're looking for someone who can turn great ideas into engaging digital experiences across multiple brands and events.

• Work Location: This full-time, permanent position will start ASAP and work primarily at our head office on Baker Street in beautiful Nelson, BC.
• Festival Site Work: Each July, you’ll work full-time on-site at the festival near Salmo, BC, for approximately one month, covering the magic in real time.

We’re seeking a versatile Social Media Coordinator to take our online presence to the next level. This is a unique opportunity to manage a powerhouse portfolio: from the world-renowned Shambhala Music Festival (July 23-26, 2027) and the annual Shambhala Pre-Party (June 2027) to our beloved local businesses like The Savoy Hotel, Billy’s Auto, and our Special Events team. If your creative drive is matched only by your strategic discipline, you’ll thrive in this multi-brand role.

We’re looking for someone who thrives under pressure, can turn big ideas into scroll-stopping posts, and has proven experience running large-scale social media accounts. The ideal candidate will be able to quickly hop on trends, cut short videos and design assets as the content calendar evolves. If you’re equal parts creative and analytical - and passionate about digital storytelling, community, and festival culture - this is your chance to shape and amplify the voice of Shambhala. This role is perfect for someone who can balance creativity with structure, thrives on community energy, and is excited to help grow multiple brands in dynamic, high-energy environments.

Responsibilities Include

• Own & Execute Strategy: Lead social media strategy development and implementation across Instagram, Facebook, TikTok, X, and emerging platforms.
• Create & Curate Content: Plan, produce, and schedule engaging content that resonates with platform-specific audiences for Shambhala Music Festival, as well as its associated businesses.
• Community Management: Approve posts, monitor, respond to, and engage with followers to foster authentic community connections.
• Campaign Support: Anticipate content needs, collaborate in weekly marketing meetings, and align deliverables with broader campaign goals.
• Grow & Optimize: Use analytics-driven insights to increase followers, engagement, and reach.
• Track Industry Trends: Keep a pulse on competitors, trends, and platform updates to inform strategy.
• Design & Coordinate Assets: Create or work with designers to deliver high-quality graphics and digital assets.
• Manage Calendars: Maintain an organized content calendar with visibility into campaigns, events, and posting schedules.
• Data Analysis, Proofing & Administration: Provide administrative support to the Marketing team for various projects
• Event Coverage: Support live events with real-time posts, stories, and audience interaction.
• Collaborate Creatively: Assist with shot lists and creative planning for photo and video production.

Qualifications Include

• Experience: Previous experience in social media coordination or a digital marketing role, ideally with large-scale accounts (100k+ followers).
• Skills:
• Strong copywriting, proofreading and editing with a keen eye for detail.
• Proficiency with Later, Google Analytics, and social media platform insights.
• Basic video editing skills
• Simple design skills and a working knowledge of Adobe Creative Suite are an asset, but not required
• Knowledge: Deep understanding of platform best practices, emerging trends, and analytics-driven growth strategies.
• Background: A bachelor’s degree in marketing, communications, or a related field is preferred. A combination of education and relevant experience may also be considered.
• Bonus Points: Festival or event marketing experience.

Attributes and Capabilities

• Fluent in TikTok culture and trends.
• Exceptional communicator with strong interpersonal skills.
• Highly organized multitasker who thrives in fast-paced environments.
• Creative problem-solver with initiative and independence.
• Resilient and adaptable under pressure, with a positive, professional presence.
• Flexible and willing to work long shifts, early mornings, or late nights in outdoor conditions.
• Professional and able to balance a love for music and festivals with the demands of an intensive work environment.
• Reflect the Shambhala spirit through kindness, inclusivity, and a welcoming approach!
• Bonus points: Understanding of electronic dance music and/or festival culture, with the ability to translate that into authentic content.

The Perks

At Shambhala, we're not just about the music; we're about creating an incredible experience for our team too. Here's what you can look forward to when you join us in a permanent position:

• Team Yoga Classes: Dive into wellness with complimentary yoga sessions for our HQ team in the off-season. Let's embark on a journey together toward enhanced well-being and mindfulness!
• The "20cm Rule": If Whitewater gets at least 20cm of snow overnight, Shambhala HQ staff have the option to take the morning off to enjoy the powder before heading to work.
• Savoy Hotel Discounts & Bloom Nightclub Shows: Enjoy exclusive discounts on stays at The Savoy Hotel for you and your loved ones! Plus, as part of the Shambhala HQ team, you can attend selected shows at Bloom Nightclub free of charge. .
• Comprehensive Health Insurance: Coverage includes but is not limited to medical, dental, vision, and mental health support.
• Competitive Salary: We offer a competitive salary that aligns with industry standards.
• Training and Development: Looking to learn something new? We support your growth by offering compensation for qualifying training programs.
• Casual Dress Code: Embrace your individuality with our flexible dress policy.
• Unique and Exciting Work: Joining Shambhala HQ isn't just a job—it's a unique experience! Shambhala HQ staff get an insider's look at the festival, from planning to execution. Dive into the magic of Shambhala firsthand!

Ready to join the team? Submit your resume and cover letter below.

Pay Rate

$23-27 per hour based on experience.

Shambhala Music Festival is committed to employment equity. We strongly encourage applications from Indigenous peoples, Black people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Please watch the video below for an inside look at the culture you’ll be joining at Shambhala Music Festival!