Senior Paid Social Manager at Scribd

Elevate your career with Scribd, Inc. as a Senior Paid Social Manager, focusing on driving user acquisition through innovative social advertising strategies. You'll manage budgets across Meta, TikTok, and Reddit to scale our digital presence. Scribd, Inc. seeks an experienced Senior Paid Social Manager to enhance our performance marketing capabilities. Candidates should bring over six years of experience in managing paid social campaigns, particularly in subscription products. You'll optimize advertising strategies to meet growth objectives while maintaining efficient spending and improving key metrics. Key Responsibilities:

• Own and optimize paid social advertising budgets
• Develop paid social strategies aligned with growth goals
• Build sophisticated audience targeting frameworks
• Collaborate with Creative on high-performing ad content
• Analyze funnel performance from ad to subscription

Requirements:

• 6+ years managing paid social campaigns
• Deep expertise in Meta Ads, TikTok Ads, and Reddit Ads
• Understanding of conversion optimization and audience targeting
• Comfortable with AI tools for analysis and creative work
• Strong analytical skills with data visualization proficiency

Become a key player in Scribd's growth story by leveraging your expertise in social advertising and performance measurement. #J-18808-Ljbffr