Head of Canadian Growth at Midnite
Influencer Update
Join Midnite as the Head of Growth in Toronto, where you will spearhead the strategy and execution of the Canadian casino market. This key role combines performance marketing insights with brand-building initiatives. In this accountable leadership position, you’ll oversee all aspects of the Canadian Growth strategy. You will leverage data and market insights to optimize marketing spends while fostering collaboration across departments. Your goal is to drive exceptional player acquisition and retention strategies that align with our brand's objectives. Key Responsibilities:
- Own and lead the Canadian Growth strategy and execution
- Allocate efficiently between media and player incentives
- Optimize performance through data analysis and investment
- Collaborate on market strategies with key stakeholders
- Build a successful Canadian Growth team
- Senior-level background in performance marketing
- Understanding of player economics and marketing analytics
- Experience with measurement tools and attribution
- Insight into the Canadian customer and media sectors
- Capacity to lead teams without relying on hierarchy
Vacancy posted 2 hours ago
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