Communications Coordinator

NOTICE OF NON-UNION VACANCY
POSITION:
Communications Coordinator
LOCATION:
Catholic Education Centre
SALARY:
$132,470 - $139,442
Reporting to the Chief Executive Officer/Chief Education Officer, the Communications Coordinator plays a vital role in fostering meaningful engagement with all stakeholders including students, parents and caregivers, staff and school communities. Guided by the Board's vision and mission—to inspire students to follow the example of Jesus and empower them with the knowledge and skills needed to live purposeful, meaningful lives—the Coordinator directs communications that highlight student achievement, faith-filled learning, and staff excellence.
The Communications Coordinator is responsible for leading media relations, web and social media management, marketing initiatives, and crisis/emergency communications across WECDSB's 44 schools and administrative offices.
Duties and Responsibilities include:
Develop and execute strategic communications initiatives that articulate the distinct values, virtues, and benefits of Catholic education.
Ensure all communications reflect WECDSB's core mission: providing a safe, caring, responsive, and accepting learning environment rooted in Catholic teachings.
Build public trust and enhance the board's brand by promoting stories of student success, faith in action, social justice, and community partnerships.
Serve as the primary point of contact for local, regional, and educational media inquiries.
Draft, edit, and distribute news releases, media advisories, statements, and media kits.
Organize and coordinate press conferences, school visits, and media opportunities.
Present positive news features on innovative programs, student achievements, and board initiatives to local outlets.
Prepare key messages, background briefs, and Q&A to support senior leadership and board spokespersons.
Manage and maintain the Board's digital ecosystem, including the public website, intranet portals, and official social media platforms (e.G., X/Twitter, Facebook, Instagram, LinkedIn, YouTube).
Plan, create, and publish engaging digital content (written articles, graphic design, photography, short-form video) showcasing daily life and special events in WECDSB schools.
Ensure all web content complies with Accessibility for Ontarians with Disabilities Act (AODA) standards and board privacy policies.
Monitor online discussions, respond to public inquiries constructively, and analyze digital engagement metrics to refine strategy.
Plan and execute promotional campaigns for kindergarten registration, secondary school open houses, international student programs, and specialized learning pathways.
Oversee brand standards across all departments and schools, ensuring consistent tone, messaging, and visual identity.
Write and produce publication materials, such as annual reports, newsletters, brochures, flyers, and digital advertisements.
Support the development and implementation of emergency response protocols and crisis communication plans.
Deliver rapid, accurate, and transparent communications to parents, staff, media, and the broader community during urgent situations, emergency lock-downs, weather disruptions, or public health events.
Maintain availability for after-hours emergency response as needed.
Qualifications:
Degree or diploma in Communications, Public Relations, Journalism, Marketing, Digital Media, or a related discipline.
Three (3) to five (5) years of progressive experience in corporate communications, public relations, or media relations. Experience in the education or public sector is considered an asset.
A strong understanding of and dedication to supporting the mission, vision, and values of Catholic education in Ontario.
Working knowledge of Web Content Management Systems (CMS).
Experience managing multi-channel social media platforms and analytics.
Exceptional writing, editing, and verbal communication skills with the ability to tailor content for diverse audiences.
Excellent sound judgment, discretion, and confidentiality when handling sensitive issues.
Ability to remain calm, focused, and efficient under tight deadlines and during emergency scenarios.
Strong organizational skills with the ability to manage multiple competing projects simultaneously.
Accommodations for disabilities will be provided upon request to support participation in all aspects of the application process.
The WECDSB adheres to equitable hiring, employment and promotion practices and is committed to an inclusive workforce that reflects the diversity of our students.
#J-18808-Ljbffr