Business Strategy Senior Manager - Canadian Public Sector Experience Services

As part of the Experience Services Competency in Salesforce Professional Services, the team is seeking a Business Strategy Senior Manager for Canadian Public Sector . The Business Strategy Senior Manager is responsible for ensuring overall delivery excellence and quality across Salesforce Professional Services customers. Partnering with C-level customers, Business Strategists craft innovative, industry-specific strategies that clearly define the vision, metrics, and roadmap to achieve desired business outcomes. They work with our key enterprise customers, partners, and technical delivery leaders to drive scale, speed to value, and a sustained landscape for future success. They bring deep expertise in enterprise business strategy, operating model design, and value realization — translating customer ambitions into actionable, multi-year programs. They have strong Public Sector consulting experience and a deep understanding of Business Strategy services deliverables. They strive to better understand and improve processes to help our Experience Services team thrive. The Business Strategy Senior Manager also partners with other roles on customer engagements to ensure customer and Salesforce Professional Services success.

We believe the best Business Strategists are those who obsess over the creation of customer and business value. They have a customer-centric and collaborative mentality, a willingness to commit to the customer, and the drive to break down barriers to ensure customer success.

Your Impact: Key Responsibilities

• Strategic Advisory

  • Provide business strategy subject matter expertise as it relates to Salesforce products and services during the sales and delivery cycles.
  • Help position and sell large-enterprise consulting engagements to customers; work cross-functionally within Salesforce to define program scope, team, value narrative, and pitch.
  • Uncover future sales opportunities to drive ongoing customer value.

• Strategic Discovery & Assessment

  • Perform and distill customer, industry, and end-user research to identify key customer needs, expectations, and experience-led business opportunities.
  • Conduct assessments and facilitate workshops to develop future‑state operating models and business visions.
  • Identify enterprise business process and operations improvements to realize efficiencies and increase impact.
  • Take ownership of the vision and value narrative established during pre‑sales and carry it into delivery, translating it into an actionable "Phase 0" roadmap without loss of momentum or customer trust.
  • Leverage AI tools in creation and execution of deliverables or activities.

• Strategy Roadmap & Value Modeling

  • Develop multi‑year, strategic roadmaps that prioritize investments and support business objectives.
  • Develop strategic use cases to project the value of strategy, case for change, and organizational implications.

• Transformation & Organizational Adoption

  • Drive stakeholder alignment, engagement, and buy‑in across functions. Facilitate cross‑functional partnerships to craft and implement new ways of working across functions.
  • Help business and technology leaders adopt new digital operating models, governance strategies, and approaches.
  • Cultivate solution and organizational adoption, driving strategy evolution to deliver value through quicker delivery cycles.

• Operational Excellence

  • Collaborate closely with program management teams to integrate business value strategies into program delivery. Identify and proactively manage risk areas and commit to seeing an issue through to complete resolution.

• Team Leadership

  • Coach and develop other Business Strategists and project team members to a consistent, repeatable delivery standard. Serve as a point of escalation and lead team members to drive results on customer engagements. Positively impact customer renewals and extensions when applicable.

• Business & Practice Impact

  • Support building the Business Strategy capability within the Experience Services Competency; share standard methodologies and collaborate with and advise peers.
  • Identify and lead internal strategic initiatives to grow the consulting practice; serve as an active contributor to the community’s overall knowledge base and expertise. Generate positive feedback from internal teams and leadership.

Experience/Skills Required

• Experience: Minimum 8 years of industry experience in customer‑facing roles leading complex experience‑led engagements with large‑scale transformation, as part of a cross‑functional team. Track record of delivering exceptional experiences from start to finish.
• Business Development: Go‑to‑market (GTM) support experience, including scoping, proposal development, RFP responses, and executive presentations. Comfortable pitching to C‑suite executives, including strong objection‑handling abilities.
• Core Competencies: Experience in Business Strategy, Enterprise Architecture, Product Management, Agile, Program Governance, Experience Design, Change Management, and/or Value Realization. Application of AI tools in services delivery.
• Product Knowledge: Salesforce product knowledge and solution design experience relevant to Public Sector organizations required.
• Sector Expertise: Proven experience with Canadian Government customers. Strong understanding of key business value drivers and success metrics typical of large‑enterprise Public Sector organizations. Ability to develop industry POVs, including identifying market trends, responses, and solution offerings.
• Communication: Excellent verbal and written skills. Passionate about delivering transformation with the ability to articulate business value to stakeholders at all levels. Strong workshop design and facilitation skills.
• Problem Solving: Ability to analyze and synthesize information. Sets a clear direction in situations where data is absent or ambiguous and stakeholders are misaligned, making defensible recommendations and holding the roadmap steady rather than only building consensus. A proactive, resourceful, creative thinker with the ability to inspire others and who can navigate dynamic situations.
• Relationship Management: Consistent track record of building customer relationships. A great listener with the ability to connect with people in diverse roles. Thrives working cross‑functionally, particularly with Sales, Engagement Leaders, Solution and Technical Architects, Human‑Centered Change Practitioners, Experience Designers, and External Partners.
• Education: BA/BS or MA/MS in a related field, or equivalent experience.
• Travel: A willingness to travel when required (up to 25-30% of the time) and an understanding of the value of working onsite with our customers.
• Other Requirements: Candidates must be a Canadian citizen
• Location Preferences: Ottawa, Toronto or Vancouver

Security Clearance: This position requires the ability to obtain and maintain a Canadian Government Security Clearance. Candidates are not required to hold an active clearance at the time of application or interview; however, the successful candidate must be eligible to obtain clearance as a condition of employment.

• Reliability Clearance: Requires providing 5 years of verifiable work and residence history, generally from within Canada.
• Secret Clearance: Requires providing 10 years of verifiable work and residence history, generally from within Canada

Preferred Qualifications

• Prosci® Change Management Certification
• Salesforce Administrator Certification
• Salesforce Strategy Designer Certification
• Salesforce Agentblazer Innovator or Agentblazer Legend Credential

Leadership Qualities

• Passion: Passionate about customer success.
• Mindset: Approaches work with a "Beginner's Mind" - always learning and listening.
• Leadership: Self-aware and strategic thinker; proficient at building strong relationships and managing personnel.
• Engagement: A strategic storyteller who influences C-level executives with clarity and authority.
• Team Player: Adept at collaboration and working with members of a multi‑functional team.
• Trust: Trusts and demonstrates the company’s core values; shows integrity, transparency, and reliability.
• Adaptability: Excels in high levels of uncertainty and change.
• Agility: A collaborative team player who moves fast to drive business value and results in uncertain environments.