Senior Marketing Automation Data Manager

Turn complex marketing data into dependable self-serve workflows with Lifecycle and Analytics. This Senior Marketing Operations Manager role uses AI, SQL, and automation.You will own the operating foundation behind segments, audiences, attribution inputs, governance, and documentation. The work spans Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads, and related systems, with close collaboration across technical and marketing teams.Key Responsibilities:
Build self-serve paths for common audience and segment needsMonitor data flows and identify problems before marketersMaintain accurate attribution inputs without building attribution modelsOwn definitions, naming, UTM standards, playbooks, and intakeUse AI for documentation, QA, anomaly detection, and automationRequirements:
Five to eight years in marketing operations, technology, or dataWorking knowledge of pixels, tags, UTMs, and identity resolutionRange across lifecycle, event, CDP, and warehouse toolsTrack record making engineering data usable by marketingSelf-starter able to plan and execute in messy environmentsBring marketing automation, governance, SQL, and AI skills to create trusted data workflows marketers can use.
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