Google Ads Media Buyer / Growth Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Google Ads Media Buyer / Growth Strategist based in Canada.

This is a high-ownership growth role focused on driving measurable, incremental growth for DTC and eCommerce brands.
You will own a portfolio of accounts across strategy, media buying, analytics, optimization, and client communication.
Rather than managing campaigns in isolation, you will influence the full acquisition funnel, from Merchant Center and paid search to landing pages and tracking.
You will work with meaningful advertising budgets and be expected to distinguish genuine demand creation from brand-driven or attributed demand.
The role combines hands-on execution with strategic thinking, experimentation, attribution analysis, and continuous optimization.
You will work remotely with significant autonomy while collaborating directly with clients and a performance-focused team.
This is an opportunity for a marketer who wants to own outcomes, challenge assumptions, and grow into increasingly senior strategic responsibility.

• Own a portfolio of DTC and eCommerce accounts as the strategist, media buyer, and primary client contact, managing budgets ranging from approximately $5K per month to well into six figures.
• Lead client relationships directly , including presenting results, communicating recommendations, running meetings, providing updates, and clearly explaining the reasoning behind strategic decisions.
• Conduct comprehensive account audits covering campaign and ad group structure, keywords, search terms, negative keywords, bidding strategies, impression share, audiences, feed health, landing pages, and conversion tracking.
• Manage the full paid acquisition funnel , including Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, landing pages, and the measurement infrastructure supporting campaigns.
• Separate brand and non-brand performance and use appropriate measurement approaches to understand where growth is genuinely coming from.
• Analyze incrementality and attribution , using metrics such as new-customer CPA and new-customer ROAS while challenging blended or last-click reporting when it obscures business performance.
• Optimize Performance Max campaigns with a strong understanding of branded versus incremental traffic and the implications for targeting and efficiency.
• Monitor and control Google automation , including reviewing auto-applied recommendations, assets, sitelinks, and other automated changes that may negatively affect account performance.
• Own product-feed performance , including Merchant Center hygiene, product titles, disapprovals, promotions, and the impact of feed quality on Shopping and Performance Max delivery.
• Own conversion tracking and measurement , working with GA4, GTM, Shopify integrations, enhanced conversions, offline conversion imports, and other tracking configurations to investigate discrepancies and maintain reliable reporting.
• Identify and resolve growth bottlenecks across creative, offers, average order value, landing pages, checkout flows, feed quality, and tracking rather than limiting responsibility to media buying.
• Build practical solutions when needed , including landing pages, scripts, reporting tools, and other assets that remove constraints and improve account performance.
• Experiment and validate performance , including approaches such as geo holdouts and other methods designed to determine whether campaigns are generating incremental business impact.
• Document findings and communicate recommendations clearly , using data and business context to guide decisions and continuously improve account performance.

Requirements

• Demonstrated hands-on Google Ads experience managing meaningful budgets for DTC and eCommerce businesses, with the ability to clearly explain performance across CPA, ROAS, revenue, and growth outcomes.
• Strong experience across the Google Ads ecosystem , particularly Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM; Bing experience is a plus.
• Deep understanding of eCommerce acquisition , including the relationship between media buying, product feeds, landing pages, conversion tracking, customer acquisition costs, and revenue.
• Strong analytical and attribution skills , with the ability to question reported performance, distinguish branded demand from incremental demand, and use experimentation to validate assumptions.
• AI-native working style , with practical experience using tools such as Claude or equivalent AI technologies to improve workflows and build real solutions rather than simply generate ideas.
• Ability to build and ship digital assets , such as landing pages or scripts, using AI-assisted development and modern deployment workflows.
• Native or near-native English communication skills , with the confidence to present recommendations, defend strategic decisions, challenge clients constructively, and communicate problems before they escalate.
• Strong ownership and problem-solving mindset , with the ability to independently identify what is limiting performance and take action without waiting for a separate team to resolve it.
• Ability to work during U.S. Eastern business hours when client calls require it; location within Canada can otherwise be flexible.
• High autonomy and organizational skills , with the ability to prioritize effectively without relying on a ticketing system or highly prescriptive task structure.
• Bonus: Experience operating a Shopify store or managing Meta advertising at meaningful spend.

Benefits

• Fully remote work , with flexibility around where you work within Canada.
• High level of autonomy and trust , with performance evaluated primarily through output and business impact.
• Direct ownership of real DTC and eCommerce accounts with substantial advertising budgets.
• Opportunity to work on growth-focused initiatives rather than simply maintaining existing campaigns.
• Exposure to advanced experimentation, attribution, AI-assisted workflows, and full-funnel growth strategy.
• Fast feedback and continuous learning within a performance-oriented environment.
• Career progression toward senior strategy and greater responsibility based on demonstrated performance.
• Opportunity to build scalable frameworks and solutions across multiple brands and business models.
• Direct client exposure , providing significant experience in strategic communication, consulting, and commercial decision-making.