Digital Marketing Intern (Co-op)

GoodMorning is the pioneering Canadian company behind some of Canada’s most trusted mattress brands, including Douglas, Logan & Cove, Juno, and Octave. Over the last 17 years, we have experienced significant growth, delivering hundreds of thousands of beloved products to customers across North America. And we’ve created an exciting, ownership-driven culture perfectly suited to intelligent, results-driven individuals.

As Digital Marketing Intern at GoodMorning, you will gain exposure to the operations of a high-performing direct-to-consumer (DTC) business, and develop practical skills you can carry forward into your career. You will have responsibilities assisting in the creation of merchandising content, and contributing to performance marketing to drive business growth. You will use your strong analytical skills, curiosity, and detail-oriented nature to support our product marketing and digital content efforts. This role is hands-on: you’ll work on real initiatives that directly impact how customers discover, evaluate, and purchase our products online.

Job Duties

• Creating and maintaining on-site content (product pages, comparison tools, guides, blog posts, and promotional messaging) to drive conversion and customer clarity
• Conducting research and gathering inputs to inform content, aligning messaging with customer needs and business objectives
• Supporting product launches and campaign execution ensuring alignment with timelines and brand standards
• Assisting the team with performance analysis by tracking conversion, engagement, and revenue metrics, and preparing clear reporting summaries
• Conducting analysis to identify opportunities in positioning, pricing, and merchandising
• Collaborating with cross-functional teams (creative, IT, brand, advertising, and customer service) to execute campaigns and deliver content updates
• Supporting on-site merchandising and optimisation initiatives, including pricing updates, promotional placements, and A/B testing to improve the customer journey

Requirements Qualifications

• Currently enrolled in a post-secondary program in Business, Communications, Journalism or a related field
• Having prior internship, co-op, or relevant project experience (considered an asset)

Skills

• Writing clear, persuasive marketing copy across digital formats (product pages, landing pages, emails, and promotional content)
• Adapting tone and messaging to align with brand guidelines and target audiences
• Demonstrating strong written communication abilities, with the capacity to simplify and clearly convey complex ideas
• Showing a clear interest in e-commerce, product marketing, and digital customer experience
• Bringing an analytical mindset, with exposure to working with data and performance metrics
• Demonstrating the ability to manage multiple priorities and work independently in a fast-paced environment
• Exhibiting a collaborative, proactive, and detail-oriented approach to work
• Using Microsoft Excel or Google Sheets for basic data analysis and reporting
• Working with content management systems (CMS) or similar digital tools (considered an asset)
• Communicating effectively across cross-functional teams (creative, development, marketing)
• Organising tasks and managing multiple projects with strong attention to detail