Brand Strategy Advisor for Intact
Belairdirect
Drive brand innovation in the role of Brand Planning and Reporting Advisor at Intact. This position focuses on comprehensive planning and performance insights over a 12-month contract. You will be reporting to the Brand Strategy and Campaign Manager, where your main responsibility is to coordinate the comprehensive brand planning process. You will utilize performance metrics to provide strategic recommendations and ensure that brand initiatives align closely with overall business objectives. This role is perfect for an organized, detail-oriented candidate passionate about brand management. Key Responsibilities:
- Oversee annual brand planning and insights gathering process
- Refine annual brand narratives and strategic themes
- Collaborate with teams to implement brand messages effectively
- Track brand health metrics and campaign effectiveness
- Prepare executive reports connecting brand efforts to business impact
- Degree in marketing, communications, or similar field
- 7+ years in brand strategy or campaign planning
- Strong grasp of integrated marketing strategies
- Fluent in English and French
- Exceptional analytical and communication abilities
L'offre d'emploi a été publiée il y a 14 heures
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