Social Media Marketing Specialist

Black Press Media - Surrey, BC (In-Office)

Full-Time | Permanent

Looking for a career in social media?

Our fast-paced and growing Social Media Department is looking for a motivated and detail-oriented Social Media Marketing Specialist to join our team.

At Black Press Media, you'll work within a collaborative digital environment, managing active client campaigns across a variety of industries while continuing to build your skills in both paid and organic social media.

We offer a competitive annual salary of $45,000, a comprehensive benefits package including extended health and dental coverage, and participation in our RRSP program.

About Black Press Media

Black Press Media is a leading North American local news and digital marketing organization with operations across British Columbia, Alberta, Yukon, Northwest Territories, Nunavut, Washington State, Alaska, and Hawaii. In 2024, Black Press Media was acquired by Carpenter Media Group, expanding our reach across additional U.S. markets and strengthening our position as a trusted community media network.

With over 1,500 employees across our organization, we deliver local news and marketing solutions through traditional media channels and digital platforms. We value diverse perspectives, innovative thinking, and a collaborative approach to helping local businesses grow.

Position Overview

The Social Media Marketing Specialist is responsible for executing and supporting paid and organic social media strategies for client accounts. This role blends creative design, campaign management, performance optimization, and cross-department collaboration.

You will work directly with the Social Media Department Manager, Assistant Manager and internal partners to support audience growth and revenue through effective social marketing initiatives.

Key Responsibilities

• Assist in liaising with all divisions of Black Press Media to establish and champion digital and social media content marketing strategies
• Manage assigned social media accounts, including paid advertising and organic social media management
• Create, monitor, and optimize paid social media advertising campaigns
• Develop high-quality social media and digital campaign assets using Canva and Adobe Illustrator
• Assist with graphic design projects and updates to existing digital marketing materials as required
• Update and maintain internal process documents, training resources, and supporting materials within the company's Sales Hub training website
• Build and distribute two weekly email newsletters, including one using the Second Street platform and one using Mailchimp
• Format newsletter content and creative assets to maintain consistent branding, readability, and quality
• Collaborate with partners, vendors, sales teams, and internal departments to achieve audience and revenue goals
• Support sales staff in presenting and selling social media-related products
• Participate in client calls, digital meetings, and internal training sessions
• Identify and contribute to new revenue opportunities within the Social Media Department
• Stay current on social media platform updates, digital marketing trends, and industry best practices
• Support reporting, analytics tracking, and campaign optimization
• Other duties as assigned by the Manager

Qualifications & Skills

• 1+ year of social media management and/or paid social advertising experience preferred; we are willing to train the right candidate
• Canva experience required
• Experience with Adobe Illustrator required; familiarity with other Adobe Creative Cloud applications is an asset
• Graphic design experience with a strong understanding of layout, typography, branding, and digital creative best practices
• Experience with Meta Ads Manager an asset
• Experience with Mailchimp, Second Street, or other email marketing platforms is an asset
• Strong organizational, time management, and communication skills
• Proficient in Google Workspace and comfortable with digital tools
• Thrives in a fast-paced, agency environment
• Detail-oriented and goal-focused
• Able to work independently and collaboratively
• Strong customer service and interpersonal skills
• Able to manage multiple accounts and deadlines effectively

Compensation & Schedule

• Salary: $45,000 annually
• Hours: 37.5 hours per week
• Schedule: Monday to Friday
• Location: In-office - Surrey, BC
• Benefits
• Business casual dress
• Participation in company RRSP program
• Eligibility for profit-sharing program
• Dental care
• Extended health care
• Vision care
• Paid time off
• On-site parking

How To Apply

Please send your resume and cover letter to:

Younina Seo, Social Media Department Manager, BP Digital

via Isarta

About Us

Black Press Media is a leading North American local news champion with operations across British Columbia, Alberta, Yukon, Northwest Territories, Nunavut, Washington State, Alaska, and Hawaii. Over 1,500 talented employees work with us to deliver unique community news and information across a full suite of traditional media channels and digital platforms. We value diverse viewpoints, new ways of thinking and a collaborative approach to delivering results.

Applications will be accepted until position is filled.

Only those selected for an interview will be contacted.