Senior Director Sportsnet Marketing

Lead Sportsnet marketing in Toronto, shaping audience growth, subscription expansion, and brand strategy through an onsite corporate role at Rogers.As Senior Director, Marketing, you will lead Rogers Sports & Media’s portfolio agenda across sports, television, streaming, and radio. The mandate spans brand platforms, full-funnel marketing, audience segmentation, and customer lifecycle programs. You will guide marketing across linear channels, digital platforms, audio, social, direct-to-consumer products, and partner-distributed offerings while leading more than 15 marketers.Key Responsibilities:
Set integrated portfolio marketing strategy and annual roadmapsGrow audiences, subscriptions, engagement, retention, and market leadershipLead full-funnel campaigns across paid, owned, earned, and social channelsOwn budgets, measurement frameworks, optimization, and operating practicesCoach marketers and align senior cross-functional partnersRequirements:
Progressive senior marketing leadership experience of 15 years or moreMedia, entertainment, sports, streaming, subscription, or technology experienceMulti-brand portfolio leadership and integrated marketing successExpertise in brand strategy, segmentation, performance media, CRM, and lifecycle marketingStrong commercial, analytical, communication, and executive presentation skillsBring portfolio leadership, audience insight, and subscription marketing expertise to Rogers Sports & Media’s Toronto team.
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