Paid Ads Specialist (Google + Meta)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Specialist (Google + Meta) based in Canada. Take ownership of paid acquisition across Google and Meta, driving new-customer revenue while maintaining sustainable customer acquisition costs. You will scale an established Google Ads account spending over $100,000 per month while building Meta advertising from the ground up. Combining performance marketing, customer research, creative development, and data analysis, you will turn customer insights into measurable growth opportunities. You will also use AI-powered tools and workflows to accelerate research, produce creatives, and generate actionable reporting. Working directly with senior leadership in a fully remote environment, you will have significant autonomy to shape acquisition strategy, influence business decisions, and test new advertising channels. Accountabilities: The Paid Ads Specialist will own the complete paid acquisition process, from audience research and campaign execution to creative testing, tracking, and revenue reporting. The focus is on measurable business outcomes, profitable growth, and continuous experimentation. - Google Ads management: Manage and scale an established advertising account spending more than $100,000 per month across Search, Performance Max, Shopping, and YouTube, optimizing automated bidding strategies using conversion values, customer status, and available margin data. - Meta advertising: Build the advertising account from scratch, establish campaign structures and testing frameworks, and scale successful campaigns. - Audience research: Analyze first-party customer data, CRM segments, search terms, customer lists, and audience signals to identify high-value customer groups and refine targeting strategies.

- Customer insight and creative strategy: Research customer reviews, sales conversations, support tickets, forums, and competitor advertising to identify compelling messaging angles, hooks, and creative opportunities. - AI-powered creative production: Develop static ads, user-generated-content-style videos, and motion creatives using AI tools, collaborating with designers when specialized production is needed. - Budget and profitability management: Set budgets, bids, and performance targets based on product- and market-specific unit economics, including contribution margin, average order value, lifetime value, payback period, and break-even acquisition costs. - Testing and experimentation: Design structured experiments with clear hypotheses, primary metrics, sufficient budgets, and documented results. Evaluate incrementality through holdout, geographic, or lift tests when appropriate. - Tracking and attribution: Verify conversion tracking across GA4, Google Tag Manager, Conversion API, offline conversions, and advertising platforms. Identify data issues and communicate attribution limitations. - External specialist management: Identify when additional expertise is required in conversion rate optimization, server-side tracking, video production, product feeds, or localization. Develop briefs, recommend budgets, and manage freelancers or agencies against measurable outcomes. - New channel development: Propose and launch additional paid acquisition channels, defining initial tests, budgets, measurement methods, success criteria, and decisions to scale or discontinue. - Performance reporting: Report weekly on advertising spend, new customers, customer acquisition cost, and revenue by channel, documenting the source and definition of each metric. - AI workflow development: Use AI tools and custom workflows to accelerate research, creative production, reporting, and analysis while validating outputs before implementation.