Marketing Finance And Ai Strategy Director

Shape marketing investment decisions with AI, financial oversight, and performance insights for Manulife’s Retirement and Wealth Marketing team.The Director of Marketing Strategy and Business Management partners with Finance, Analytics, leaders, agencies, and vendors. You will manage funding priorities, forecast expenses, explain trade-offs, and support business cases. You will also advance AI adoption, improve measurement, and connect customer feedback with action.Key Responsibilities:
Align funding with planned marketing initiativesReview actual spending against approved budgetsPrepare financial reporting and funding business casesLead tNPS Acceleration Forum preparationMeasure value from AI investmentsRequirements:
Eight to ten-plus years in asset management or related industryAgency experience and bachelor’s degree requiredFinancial planning, forecasting, and expense reporting expertiseRegulatory environment and investment industry knowledgeAdaptability and ability to lead changeApply financial leadership, AI enablement, customer insights, and marketing strategy expertise across Manulife’s Retirement and Wealth portfolio.
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