Executive Director Marketing Strategy

Lead EKU marketing strategy from the Richmond Campus, guiding digital recruitment, brand development, and integrated campaigns as Deputy Chief Marketing Officer. Some evenings and weekends are required.The Executive Director provides strategic and operational leadership for Eastern Kentucky University’s comprehensive marketing portfolio. This full-time leader coordinates user experience, digital recruitment, and institutional messaging. The work supports enrollment, student engagement, reputation, fundraising, alumni relations, and community impact.Key Responsibilities:
Shape EKU’s multi-year marketing and digital strategyServe as Deputy Chief Marketing Officer when neededLead digital, print, media, social, video, and web strategiesDirect integrated campaigns supporting enrollment and student successReport campaign performance and impact to senior leadershipRequirements:
Master’s degree in a related required fieldAt least three years of required experienceExperience with marketing strategy and digital recruitmentAbility to use research, analytics, and KPIsAbility to work some evenings and weekendsApply marketing strategy, digital recruitment, analytics, and campaign leadership to advance Eastern Kentucky University’s institutional priorities.
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