Brand Manager, Performance Brands

Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Brand Manager, Performance Brands to join our team!
Job Title: Brand Manager, Performance Brands
Location: Oakville ON- Hybrid (3 days in office)
Employment type: FT
Reports to: Senior Director, Performance Brands
Compensation: $90K+ (CDN)
Position SummaryThe Brand Manager, Performance Brands is responsible for driving brand demand, masterbrand storytelling, and global campaign activation across North America and International markets. This role partners closely with the Senior Director, Performance Brands to translate long‑term brand strategy into impactful, scalable marketing initiatives that build awareness, engagement, and commercial momentum.
The Brand Manager acts as a key marketing leader for MuscleTech, ensuring innovation platforms, masterbrand campaigns, and core product initiatives are activated consistently and effectively across global markets — moving beyond localized adaptation to true campaign extension and awareness growth.
Key Responsibilities
Lead development and execution of integrated marketing campaigns across North America and International markets
Drive demand generation initiatives to increase brand awareness, engagement, and trial globally
Translate innovation platforms and masterbrand initiatives into clear, scalable storytelling and campaign assets
Develop global marketing toolkits and activation frameworks for regional markets and distributors
Partner with Digital, Social, Influencer, and Media teams to build brand heat and cultural relevance
Support innovation launches by developing strong positioning, messaging, and launch activation plans
Partner with regional stakeholders to localize campaigns while maintaining brand consistency and equity
Track campaign performance and awareness metrics across markets to identify opportunities for optimization
Support pricing, promotional, and commercial strategies in partnership with Sales and Finance
Manage agency partners and external vendors supporting campaign development and execution
Assist in budget planning, ongoing management of brand P&L and ensure compliance with approved marketing investments
Collaborate with cross-functional teams to ensure timely and effective execution of brand initiatives
Qualifications
Post‑Secondary Education in Business Administration, Marketing, or related field
5–8 years of brand or marketing experience within CPG, nutrition, or performance‑driven categories
Demonstrated experience developing and executing integrated marketing campaigns
Strong storytelling, copywriting, and presentation skills
Analytical mindset with experience reviewing campaign performance and marketing effectiveness
Experience working across multiple markets or global brand environments preferred
Ability to operate effectively in fast‑paced, matrixed organizations
A strong understanding of the diet and sports nutrition markets
Proficient in the use of MS Office Suite
What We Offer
World class gym, and external basketball court
Competitive compensation package
Employee Assistance Program
Company RRSP Matching
Paid vacation & 5 personal days
Employee Engagement Events
Product & Swag from our industry leading brands
Professional career development
Opportunities for Global career exposure without the need to relocate!
We do use automated systems (AI) to screen, assess, or select applicants for this posting.
We will retain a copy of this publicly advertised job posting, any application forms, and application materials for 3 years after the posting is removed from public access, as required by law. By applying you consent to our retention and use of your information for the purposes of recruitment.
#J-18808-Ljbffr