Marketing Manager - Scruff

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing Manager – SCRUFF based in Canada.
In this role, you will drive brand awareness and community engagement for a globally recognized LGBTQ+ dating platform.
You will develop and manage creative marketing initiatives, building strategic partnerships with influencers, event organizers, and other relevant organizations.
Your work will help strengthen the brand's presence across North America, connecting with diverse audiences through authentic and engaging experiences.
You will oversee event activations, explore sponsorship opportunities, and identify innovative digital marketing channels.
Working closely with an international marketing team, you will contribute fresh ideas and strategies to support brand growth and visibility.
This position combines creative thinking, relationship building, project management, and hands-on marketing execution.
You will join a fully remote, globally distributed environment where collaboration, authenticity, and LGBTQ+ community engagement are central to the mission.
Accountabilities
Research, identify, negotiate, and manage influencer partnerships to increase brand awareness and audience engagement across relevant social media platforms.
Identify, develop, and coordinate event partnerships throughout the United States and Canada, managing both remote and in-person activations.
Plan and oversee event marketing initiatives, ensuring smooth execution, strong brand representation, and memorable audience experiences.
Build and maintain relationships with event organizers, vendors, influencers, and community partners.
Explore and manage non-event partnership opportunities, including television sponsorships, original content collaborations, charitable initiatives, and sports partnerships.
Research, evaluate, and recommend paid digital marketing opportunities aligned with brand objectives and target audiences.
Collaborate with the global marketing team to develop innovative campaigns and creative strategies that strengthen brand visibility across North America.
Identify emerging trends, cultural opportunities, and relevant community initiatives to inspire authentic marketing activations.
Source and assess vendors for branded merchandise and promotional materials, evaluating production methods, pricing, quality, and delivery logistics.
Coordinate partnership and event projects independently, managing timelines, budgets, resources, and operational requirements.
Resolve unexpected challenges during live events and partnership activations, ensuring effective and timely solutions.M
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