Regional Director Of Digital Assets Sales & Commercialization (North America)

Mastercard is seeking a highly strategic, commercially focused, and externally oriented Director, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard’s BVNK solution across NAM RegionThis sales executive will play a critical role in establishing Mastercard’s leadership position in next-generation payments by driving adoption of Mastercard’s stablecoin capabilities and BVNK-powered solutionsHe/she will define and execute the regional go-to-market strategy, shape ecosystem partnerships, and drive revenue growth across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovatorsThe successful candidate will serve as Mastercard’s expert sales leader for accelerating the adoption and usage of MA’s BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunitiesThe role requires balancing commercialization execution with long-term ecosystem development and strategic market expansionThis is a highly visible expert sales role requiring deep expertise in payments, digital assets, cross-border flows, stablecoins, fintech ecosystems, and platform commercializationThe Director, Regional Commercialization, Digital Assets will be accountable for driving market adoption, revenue growth, and ecosystem expansion for BVNK and MA’s digital asset solutions across NAM RegionThe role serves as the BVNK expert sales leader connecting BVNK’s solutions, Mastercard’s capabilities, and regional customer opportunitiesStrategic Leadership & Commercialization
Define and execute the regional commercialization strategy for Mastercard’s BVNK- powered solutions and stablecoin offeringsCollaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realizationEstablish regional priorities, target segments, and market expansion strategiesLead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participantsDevelop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growthSponsor strategic pursuits and executive-level client engagements for priority opportunitiesDrive achievement of revenue, transaction volume, and market adoption goals across the regionIdentify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growthEvangelize BVNK and MA’s digital assets and stablecoin-based payment solutionsBuild and maintain executive relationships with key Account Managers, clients, and ecosystem partnersProvide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagementsSupport regional sales teams in navigating complex opportunities and executive-level negotiationsIdentify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilitiesMonitor competitive, regulatory, and market developments and translate insights into commercialization strategiesPartner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investmentsDevelop regional growth strategies around key digital asset use cases, including:
Stablecoin-enabled cross-border paymentsRemittancesMerchant payouts and settlementTreasury and liquidity managementB2B paymentsDisbursementsMarketplace payoutsWallet funding and cash-out solutionsAssess market readiness and prioritize opportunities by country, client segment, use case, and revenue potentialSuccess in this role will be measured by:
Achievement of regional digital asset revenue and business growth objectivesStrategic pipeline creation, conversion, and closed revenueExpansion of Mastercard’s stablecoin and BVNK-powered solution adoptionQualifications
Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technologyExperience engaging and influencing C-level executives and senior decision-makersWillingness to travel across the regionStrong executive presence with exceptional communication, negotiation, and stakeholder management skillsDemonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunitiesDemonstrated success operating within rapidly evolving and ambiguous market environmentsAbility to lead through influence across highly matrixed global organizationsAbility to translate emerging technologies and market trends into commercial business opportunitiesDeep understanding of the payments and financial services landscape across NAM RegionExperience in digital assets, stablecoins, blockchain-based payment infrastructure, or crypto-financial servicesExperience commercializing emerging or nascent payment technologies at scaleStrong network across the banking, fintech, digital commerce, and payments ecosystem within the regionExperience developing market-entry strategies and scaling new business lines globally or regionallyBackground in consultative sales, strategic partnerships, product leadership, or general management
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