Market Manager

Based in York Region, TelMAX is a private equity‑backed all‑fibre digital infrastructure platform that provides a 21st‑century alternative to traditional telecom networks. Recognized for four consecutive years as Canada’s Fastest ISP with an industry‑leading net promoter score of over fifty, TelMAX is continuing its rapid growth plan to bring its all‑fibre network to residential and business customers across Southern Ontario.

Market Manager

Your Position & How You Will Contribute

Reporting to the Sales Channel Strategy Manager, the Market Manager is responsible for driving market penetration growth within a defined geographic footprint. This role is accountable for moving penetration from current levels (e.g., ~30%) to target levels (40%+) by orchestrating all sales and marketing activities at a local level. The Market Manager operates as the “general manager” of their territory, leveraging data, cross‑functional teams, and local market intelligence to coordinate highly targeted campaigns that convert neighborhoods, not just individual homes. Success in this role requires a balance of data‑driven decision making, field execution, and cross‑functional leadership to create density, accelerate referrals, and establish TelMAX as the default provider within each community.

Responsibilities & Key Duties Include

Market Penetration Growth

• Accountable for net penetration increase within assigned market
• Develop and execute a market‑specific growth strategy to move penetration toward 40%+
• Identify and prioritize high‑potential neighborhoods for targeted conversion

Orchestrate Multi‑Channel Execution

• Coordinate deployment across Door‑to‑Door, Inside Sales, and Digital channels
• Ensure sequenced and concentrated efforts
• Trigger targeted campaigns (Saturation D2D pushes, Geo‑targeted digital campaigns, Inside sales follow‑ups on recent activity, Referral and incentive programs)

Leverage Data & Market Intelligence

• Utilize penetration heatmaps and performance data to identify conversion gaps and track neighborhood‑level performance
• Monitor competitive activity, pricing, and messaging within the market
• Develop deep understanding of local barriers to conversion

Drive Community‑Based Growth

• Build and maintain relationships with local businesses, influencers, realtors, property managers, and community leaders
• Activate hyper‑local initiatives to increase brand presence and trust
• Position TelMAX as the preferred neighborhood network

Execute in the Field

• Spend significant time (60–70%) in market validating execution of plans, gathering real‑time insights and engaging directly with community stakeholders
• Ensure alignment between strategy and on‑the‑ground execution

Performance Management & Reporting

• Track and report on penetration growth, conversion rates by channel, churn within market, referral contribution
• Identify barriers and implement corrective actions quickly

What You Bring

• Data‑Driven Operator: Comfortable using data to drive decisions and prioritize actions
• Strategic Executor: Able to translate strategy into coordinated field execution
• Cross‑Functional Leader: Influences without direct authority across multiple teams
• Field‑Oriented: Strong presence in‑market with high situational awareness
• Commercially Focused: Understands unit economics (CPA, churn, ROI)
• Problem Solver: Identifies barriers quickly and implements practical solutions

Experience

• 3–7 years experience in roles involving market development, sales strategy or operations, data‑driven planning and execution
• Experience working across multiple functions or channels
• Telecom, utilities, or subscription‑based business experience is an asset

Education

• DCS / DEC (preferred)
• A valid G class Driver's Licence with a clean driving record

ImPACT Values

• Performance & Commitment: We hold ourselves to the highest standards, delivering exceptional results through dedication, accountability, and continuous improvement.
• Agility & Collaboration: We move fast, adapt with courage, and work together to solve challenges, fostering a culture where bold ideas thrive.
• Customer Centricity: In every decision we think through the customer’s lens, anticipating and exceeding expectations to build loyalty.
• Trust & Integrity: We build trust by acting with integrity, respect, and transparency in everything we do, strengthening relationships and empowering teams.

Why You Should Join TelMAX

• We are a growing, dynamic organization
• We offer a competitive variable compensation package
• Hybrid positions
• Benefits (Medical, Dental, and Vision)
• Health Spending Account (HSA)
• RRSP matching program

Equity Statement

telMAX Inc. is an equal opportunity employer committed to fostering an inclusive and accessible workplace, welcoming applications from all individuals. In accordance with the AODA, accommodations are available on request for candidates during the selection process as well as throughout employment.