Senior Analyst, Marketing Automation and Email

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. With a diverse suite of products-residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending-we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Join Fairstone Bank as a Senior Analyst, Marketing Automation and Email, and be part of our talented and growing team!

About the role:

Fairstone is seeking an experienced Digital Marketer with a focus on Marketing Automation and a strong emphasis on Email Marketing . You will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, HT, Oaken, EdenPark, and Fig. In this role, you will be responsible for executing day‑to‑day Marketing Automation operations, including promotional email campaigns, campaign measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data‑driven analytical thinker with a proven track record of successful email campaigns.

Key Responsibilities:

• Execute Marketing Automation strategies and tactics to drive customer acquisition through cross‑selling and retention
• Build and execute promotional email campaigns and customer lifecycle journeys, identify opportunities for optimization, including customer segmentation strategies
• Implement A/B testing strategies to enhance campaign performance
• Conduct thorough testing and QA for all marketing automation and email campaign activities
• Collaborate with the Analytics team to implement personalization strategies, tailoring customer interactions based on preferences and behaviour
• Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement
• Troubleshoot and resolve delivery issues with internal and external teams
• Assists the Marketing Automation specialist in developing new experiences and customer journeys
• Co‑own prioritization planning for new requests and maintain ongoing documentation processes as business needs evolve
• Create and deliver reports on email marketing initiatives to key stakeholders
• Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone's growth
• Cross‑functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed

What we're looking for:

• Bachelor's degree or College diploma in Marketing, Business, or related field
• 2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns
• Experience with Braze platform preferred
• Familiarity with HTML, CSS and Liquid Syntax is a plus
• Experience in planning and executing customer journey maps, tracks, and triggers
• Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality
• Strong communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
• Strong analytical skills, attention to detail, solid business acumen, and effective problem‑solving abilities.
• Financial services industry background is an asset.
• French language skills are an asset.
• Microsoft Dynamics

What you'll love about working here:

• Award‑Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada's Top 100 Employers.
• Work‑Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well‑being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future‑Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location‑based perks like gym memberships and Toronto Bike Share.
• On‑Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top‑up program to help you during life's big moments.

For more information on who we