Strategic Marketing Measurement Manager

Thrive Digital

Lead marketing measurement strategy at Thrive remotely across Canada, using lift experimentation and technical analytics to guide client growth decisions.As Strategic Analytics Manager, you will own measurement workflows across client marketing programs. You will consult internal media and client marketing teams, deliver technical insights, and lead lift tests from design through presentation. Your work spans reporting, customer or event-level analysis, and media mix modelling.Key Responsibilities:
Scope client objectives and define measurement approachesDesign and execute geo lift testsBuild analyses, reporting, and actionable insightsLead measurement across client partnershipsRefine playbooks and cross-department measurement roadmapsRequirements:
Deep marketing measurement expertise and advertising privacy knowledgeExperience with lift experimentation, attribution, or media mix modellingFluency in ecommerce or B2B marketing metricsSQL, Python, and LLM experience for custom analysisAbility to influence executives and translate complex approachesApply strategic analytics, geo experimentation, SQL, and consultative influence to strengthen Thrive’s marketing measurement outcomes across Canada.
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