Marketing Science Lead

Corporate_fare Google place Toronto, ON, Canada
This posting is for an existing vacancy. Google utilizes AI tools to assist in assessing candidates in our hiring processes.
Preferred qualifications:
Bachelor's degree or equivalent practical experience.
5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
About the jobAs a Data, Measurement and Analytics (DM&A) Specialist, you will act as an advisor to Google’s largest and most sophisticated advertisers. You will lead the measurement and experimentation strategy, using insights to solve business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will partner with our clients to guide their measurement maturity and support their business goals.
You will be a collaborative problem-solver who navigates ambiguity and possesses business acumen. You will build trusted relationships with key decision-makers, including executive leaders across marketing, analytics, and strategy, and seamlessly partner with Google's sales and product teams. By translating datasets into compelling narratives, you will influence critical business decisions and motivate organizational change. With a background in advanced marketing analytics, you will be an expert in demonstrating media value through incrementality, Marketing Mix Models (MMM), attribution, and AI-driven solutions. You will empower investigative clients to modernize their measurement infrastructure by integrating first-party data and adopting privacy-safe best practices, ultimately ensuring their media investments deliver, real-world success.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
Canada: $138000 - $141000 (CAD) + 40% bonus target + equity + benefits
Learn more about benefits at Google .
Understand and pitch privacy-durable data foundations for clients by driving the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and advanced first-party data solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture.
Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to prove media value.
Act as a trusted technical advisor to decision-makers, test the status quo, build executive partnerships, and deliver data stories.
Lead the business-cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform products.
Apply data science, causal inference, and statistical modeling techniques to design incrementality experiments, optimize Marketing Mix Modeling(MMM) data inputs, and help clients navigate changing industry privacy standards.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.
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