Content Executive

You will be responsible for creating, maintaining, and optimizing sports and gaming content for our labels in Canada (SportsInteraction.com, SI Ontario and SI Alberta), ensuring that the most relevant information – key sport events/competitions, special offers, casino launches, and promotions – is communicated. You will manage the sports content across our website modules, so a genuine passion for sports is essential, from North American sports to soccer and tennis. An analytical mindset, strong attention to detail, and solid sports knowledge will be key to succeeding in this role. We are looking for someone who is data-driven, proactive, and has strong interpersonal and communication skills. Fluency in English is required, and French is considered an asset. Key Responsibilities: Plan localized content based on key events, promotions, and user engagement. Maintain and optimize the different websites’ modules to ensure that the most relevant information is always displayed to our customers. Make content decisions together with the Content Lead, in partnership with Sports, CRM and Casino Teams, based on the performance of website lobbies (sports and gaming ones). Monitor the most betted sports events/competitions. Keep track of the content during the sports events (if possible) to ensure they are displayed as planned. Suggest special offers / novelties based on previous events and customer behavior. Coordinate with the Marketing, CRM, Casino and Design teams to request information, assets and other content. Benchmark competitors. Suggest improvements to UX and user research. Ensure that the content displayed on the websites has no typos or incorrections of any kind. Provide a seamless user experience across the websites. Skills and Experience: Essential: Degree educated (preferably Marketing, Communication or Management) Able to analyze data and make decisions based on it. Excellent copywriting and proofreading skills in English. Experience in working with CMS tools. Good knowledge of the Office package. Basic knowledge of HTML and Design. Desired: Previous experience in website edition roles. Previous experience with Monday and Sitecore. Experience in the sports betting and gaming industry. Basic knowledge about Casino. Competencies: Deep knowledge of Canada culture and sports. Capable of working from home independently and autonomously. Able to constantly switch between operational and creative tasks. Attention to detail. Highly organized, with the ability to plan and prioritize. Strong communication skills, both verbal and written. Genuine passion and in-depth knowledge of a variety of sports, especially American Sports, soccer, and tennis. At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the Portugal, you can expect to receive benefits like: A regular bonus Hybrid working - 2 days in the office Healthcare support A stake in our success through our ShareSave scheme Great development opportunities Wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us. Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together!