Marketing Specialist, Go - to - Market

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

This job posting is for a current vacancy.

Are you a dynamic and driven marketing professional with a passion for executing impactful campaigns and initiatives? We are looking for a motivated Marketing Specialist, Go-to-Market , to join our energetic marketing team. Reporting to the Manager, Go-to-Market, this role will support the execution and launch of multi-channel campaigns across digital, social, email, traditional media, and events, in collaboration with various internal teams, vendors and agency partners.

You are proactive and hands-on, highly organized with keen attention to detail, and capable of juggling multiple tasks. With a creative and inquisitive mindset, you will contribute to the ideation of campaigns that inspire action and will be a master of campaign execution. You excel at building strong relationships and translating internal stakeholder requests into clear marketing briefs and detailed requirements that lead to actionable marketing plans. You emphasize measurement and analytics, diving into KPIs to ensure campaigns meet business objectives. You thrive in a dynamic, fast-paced environment, consistently demonstrating a growth mindset to contribute positively to our overall success.

What You'll Do

• Execute end-to-end integrated marketing campaigns (engagement and acquisition), from intake and planning through build, testing, approvals, deployment, and post-campaign reporting.
• Support the execution and launch of multi-channel campaigns, including the creation and management of detailed workback schedules, stakeholder feedback/approval cycles, organizing and tracking the delivery of campaign assets for agency and/or platform partners.
• Give specific, clear, and concise instructions to internal and external service teams (such as creative and content services, agencies, vendors, etc.) through marketing briefs, campaign requirements, and technical specifications.
• Partner with internal teams (e.g., product, sales/growth, client experience, operations, compliance/legal, and creative/copy) to gather assets and secure timely feedback and approvals.
• Support audience segmentation and targeting requests by documenting criteria, validating inputs, and coordinating with data & analytics partners on list pulls, suppressions, deduplication, and eligibility QA to ensure accurate execution.
• Maintain campaign timelines, status updates, and documentation using project management tools; proactively flag risks, dependencies, or gaps, and support issue triage (e.g., audience or deployment errors) including coordinating corrective actions and stakeholder communications.
• Build email templates using Stensul (an email creation tool designed for marketing users), solicit and apply stakeholder feedback, perform testing/QA and coordinate with internal teams for deployment against the established timeline.
• Analyze campaign performance and KPIs (e.g., email engagement, lead volume, conversion signals, and channel benchmarks); ensure tracking hygiene (UTMs and naming conventions), validate reporting, troubleshoot discrepancies, and summarize results and learnings for stakeholders.
• Receive, verify and enter invoices promptly into our accounting systems and maintain the marketing budget tracker for monthly reconciliation.
• Highly organized, detail-oriented, and reliable—able to manage deliverables end-to-end with minimal oversight.
• Proactive self-starter who anticipates next steps, asks strong clarifying questions, and escalates risks early.
• Strong critical thinking and problem-solving skills; able to translate ambiguous inputs into actionable plans.
• Confident communicator who can work effectively with internal and external stakeholders, including facilitating approvals, aligning on timelines, and representing marketing professionally.
• Collaborative and service-oriented with a positive, solutions-focused approach to stakeholder support.
• Comfortable working in a fast-paced environment with shifting priorities while maintaining high quality and accuracy.
• Curious about results and motivated by continuous improvement—uses performance insights to refine future campaign execution.

What You'll Need

• Bachelor’s degree (or similar/equivalent) in business (marketing and/or communications focus preferred) or other relevant areas of study.
• 2+ years' experience with a focus on marketing campaign management, advertising, communications, or related fields.
• Proven experience in marketing and multi-channel campaigns, marketing communications, and measurement.
• Excellent written and verbal communication; able to turn inputs into clear briefs, status updates, and stakeholder-ready summaries.
• Demonstrated ability to work cross-functionally and diplomatically managing feedback, approvals, and dependencies.
• Analytical mindset with experience in campaign measurement and reporting (e.g., KPIs, benchmarks, performance insights).
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and experience with project management tools (e.g., Asana or equivalent); familiarity with CRM/analytics tools (e.g., Salesforce, Power BI) is a plus.

Position Pay Range

$63,808.00 - $87,736.00 CAD annually

Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives.

Diversity, Equity and Accessibility:

Medcan is dedicated to equity, diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. If contacted for an opportunity, please advise your Talent Acquisition contact should you require accommodation.

AI Use Disclosure – Opportunities at Medcan

Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair, transparent, and inclusive process. These tools assist our team but do not make final decisions. All decisions are reviewed and made by our teams to ensure fairness and alignment with Medcan’s values. If you have questions about how your application is assessed, please contact the Medcan Talent Acquisition team at ***email_hidden***.