Integrated Brand Strategy Director

Shape integrated brand strategy through audience insight, positioning, and messaging while working remotely in Canada with a VP strategy lead.As Director, Integrated Strategy, you are the primary day-to-day brand strategist and strategic integrator for assigned accounts. The work is weighted toward developing actionable strategy and coordinating multidisciplinary contributions. You will turn research, cultural context, category dynamics, and customer understanding into hypotheses, creative briefs, workshops, and strategic narratives.Key Responsibilities:
Own defined brand-planning and strategic workstreams independentlyCreate positioning inputs, value propositions, brand character, and messagingPartner with creative teams during platform and experience developmentCoordinate strategic inputs across Brand, Medical, OCX, Content, and AnalyticsMaintain continuity and strategic intent through executionRequirements:
Hands-on experience serving as a day-to-day brand strategistStrong ability to develop clear, audience-led strategic recommendationsSkill facilitating workshops and shared strategic working sessionsAbility to identify gaps, overlaps, dependencies, and inconsistenciesWillingness to rely on VP guidance for senior decisionsUse integrated strategy, cross-functional coordination, and audience-led thinking to connect brand direction with creative development and execution.
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