Vp Paid Social Performance Marketing

Lead Meta and native advertising from Buyerlink’s Victoria, BC office, scaling consumer acquisition through hands-on performance marketing expertise.As VP of Paid Media, you will own strategy and execution for Home Services and Automotive. Build campaigns, improve lead quality, and develop a repeatable growth model. Lead a high-performing team while remaining hands-on in Meta Ads Manager, supported by experimentation, measurement, and cross-functional execution.Key Responsibilities:
Own paid social and native advertising across Home Services and AutomotiveBuild, launch, manage, and optimize acquisition campaignsScale lead volume while improving quality, conversion rates, and CPLDevelop testing across creative, audiences, offers, and campaign structureLead team, reporting, investment planning, and cross-functional executionRequirements:
Three-plus years of performance marketing experienceHands-on Meta Ads Manager campaign-building and optimization expertiseB2C lead generation experience with high-volume consumer acquisitionScaled paid social spend to hundreds of thousands monthlyStrong analytical skills across attribution, financial metrics, and KPIsBring Meta expertise, lead-generation economics, and strategic leadership to Buyerlink’s scalable paid media engine.
#J-18808-Ljbffr