Paid Social Marketing Manager

Drive paid social growth for EQ Bank in Toronto through Meta, Reddit, TikTok, Pinterest, and data-driven campaign optimization.The Manager, Paid Social, is a subject matter expert on EQ’s Performance Marketing team. You will manage full-funnel campaigns for Everyday Banking products, including Deposits, Credit Cards, and Lending. The role supports acquisition targets through analytics, testing, and stakeholder recommendations.Key Responsibilities:
Create and optimize paid social marketing strategiesManage campaigns across Meta, Reddit, TikTok, and PinterestAnalyze segments, messaging, and business performance dataBuild reports using GA4 and Google Data StudioPresent campaign findings and performance recommendationsRequirements:
Related post-secondary degree or diplomaCredit Card or Everyday Banking acquisition experienceThree to five years in Paid SocialHands-on experience with Meta, Reddit, and TikTokStrong Excel and reporting automation skillsBring paid social expertise, analytical thinking, and campaign testing skills to EQ Bank’s Performance Marketing team in Toronto.
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