Integrated Marketing Specialist Campaigns

Lead integrated marketing campaigns for Canadian Blood Services, translating audience insights into creative programs through a hybrid work model. Build engagement and growth.As a full-time Marketing Specialist, you will develop campaigns aligned with corporate objectives and the go-to-market framework. The work spans storytelling, content development, brand stewardship, and performance-focused execution. You will guide internal stakeholders, creative agencies, consultants, and national integrated leads toward locally relevant, nationally consistent delivery.Key Responsibilities:
Develop and implement integrated marketing strategies and campaignsTranslate complex strategies into actionable marketing plansDesign content across digital, social, and traditional platformsManage timelines, budgets, and performance metricsCraft briefs for internal and external partnersRequirements:
Post-secondary education in Marketing, Communications, or related fieldThree to five years marketing or integrated communications experienceStrong storytelling and content development skillsExperience leading cross-functional marketing initiativesProactive, detail-oriented approach focused on resultsBring campaign development, storytelling, and integrated marketing expertise to Canadian Blood Services’ growth and engagement initiatives nationally.
#J-18808-Ljbffr