Marketing Campaign Specialist Growth Engagement

Drive integrated campaigns using CRM automation and email marketing at Variety, working fully on-site in Scarborough, Ontario. Support growth and engagement.Reporting to the Director, Brand & Communications, this specialist develops, coordinates, and executes campaigns across organizational priorities. The work spans acquisition, conversion, retention, renewal, and re-engagement. You will collaborate with Membership, Programs, Fitness, Fundraising, and other teams while tracking performance and producing marketing content.Key Responsibilities:
Plan integrated campaigns for membership, programs, fitness, facilities, and eventsBuild, test, schedule, and report email and automated communicationsCoordinate campaigns across digital, print, social, website, and onsite channelsTrack engagement, inquiries, conversions, registrations, retention, and attributable revenueWrite and proofread promotional and campaign contentRequirements:
Degree, diploma, or equivalent relevant marketing experienceApproximately three to five years of hands-on campaign experienceExperience with CRM, email marketing, segmentation, and automation toolsStrong writing, editing, proofreading, and quality assurance skillsProficiency in Canva, Microsoft 365, analytics, and campaign reportingBring campaign management, marketing automation, analytical judgment, and careful communication to Variety’s growth and engagement priorities.
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