Manager, Contests & Promotions, Tim Hortons, Canada

Roles & Responsibilities

• Category Strategy & Growth Planning:
  • Develop and execute holistic category strategies that address business needs, drive sales, and enhance profitability.
  • Lead the development of strategic 3-year plans and business cases to support new platform launches, promotional tactics, and product optimization.
  • Identify growth opportunities by analyzing industry, competitive, and consumer trends to support brand and category expansion.
• Innovation & Product Development:
  • Oversee the end-to-end commercialization of new products, managing the stage-gate process from ideation through to national launch.
  • Work collaboratively with cross-functional teams (Operations, Marketing Communications, Supply Chain) to coordinate and execute nationwide product rollouts.
  • Manage supplier relationships, negotiating funding and costing agreements to optimize product sourcing and profitability.
• Data Analysis & Insights:
  • Analyze sales, pricing, product mix, and consumer data to generate insights that inform category strategies and promotional decisions.
  • Partner with the Consumer Insights team to conduct research that supports business plans, marketing campaigns, and future innovation pipelines.
• Financial & P&L Management:
  • Own the P&L for assigned categories, setting annual financial and volume targets, and tracking performance against Net Sales, Gross Sales, and Gross Margin objectives.
  • Develop and implement regular and promotional pricing strategies to gain a competitive advantage, proactively managing product mix and pricing adjustments.
• Marketing & Communications Support:
  • Develop campaign briefs for marketing activations, including in-store merchandising, digital marketing, and mass media channels.
  • Coordinate with the Calendar Planning team to align initiatives within the marketing calendar, tracking ROI and optimizing campaign spend throughout the year.
• Team Collaboration & Leadership:
  • Lead cross-functional project teams and serve as a category expert, effectively communicating strategic goals to internal and external stakeholders.
  • Manage and mentor junior team members, providing coaching on category management and professional development.

What You’ll Bring

• Education: Bachelor’s degree in Business, Marketing, Retail Management, or related field (Master’s or MBA preferred).
• Experience:
  • 4-6 years in category management, product development, or brand management within the CPG, QSR, or Retail industry.
  • Strong understanding of financial metrics and experience in P&L management.
  • Experience with data analysis and visualization tools, including proficiency in Excel, PowerPoint, and data sources like Nielsen and IRI.
• Skills & Competencies:
  • Strong business acumen with the ability to analyze complex data, extract insights, and develop strategic recommendations.
  • High proficiency in project management, organizational skills, and attention to detail.
  • Excellent interpersonal, communication, and negotiation skills for cross-functional collaboration and stakeholder alignment.
  • Resilient and adaptable, able to thrive in a fast-paced, high-pressure environment with competing priorities.

Base salary range of $105,000 - $130,000 CAD. Base salary for this position may vary based on relevant factors such as experience, education, location, and skills. This position is eligible to participate in the Company’s annual discretionary bonus plan, subject to the terms and conditions of the incentive program, based on individual and company performance metrics. This position may also be eligible for additional compensation in the form of equity grants pursuant to the Company’s long-term incentive plan.

This posting is for an existing vacancy.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.