Senior Manager, Market Analysis & Strategic Planning

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. 

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell. 

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.

At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Bell Media is seeking a highly analytical and strategic Senior Manager, Market Analysis & Strategic Planning to help shape the future of the advertising business. This individual will serve as a key strategic partner to leadership, using market intelligence, quantitative analysis, financial modelling, and commercial insight to identify growth opportunities, inform business planning, and support high-impact decisions across the advertising media ecosystem.

Key Responsibilities

Strategic Planning & Market Intelligence

• Develop fact-based strategic recommendations to support advertising revenue growth, product innovation, pricing strategy, and long-range business planning.
• Monitor and analyze trends across advertising media, television, streaming, digital video, programmatic, retail media, ad technology, and audience measurement.
• Assess competitive developments, emerging business models, market shifts, and advertiser demand signals to identify opportunities and risks.
• Lead market sizing, forecasting, scenario planning, and business case development to support strategic decisions and investment priorities.

Commercial, Financial & Quantitative Analysis

• Perform advanced financial and quantitative analyses to evaluate revenue opportunities, partnerships, product investments, and commercial initiatives.
• Build forecasting models, ROI analyses, revenue projections, and financial business cases to support planning and prioritization.
• Analyze advertising market performance, pricing trends, inventory dynamics, audience behaviour, customer demand, and revenue drivers.
• Translate complex datasets and market information into clear, executive-ready recommendations.

Cross-Functional Partnership

• Work cross-functionally with Revenue Management, Audience Insights, Product, Finance, Programming, and Sales to align strategy with execution.
• Partner with Revenue Management on pricing, yield, inventory, and revenue optimization opportunities.
• Collaborate with Audience Insights and Product teams to evaluate new advertising solutions, data products, and monetization potential.
• Support Finance and Programming teams with business cases, forecasts, and content monetization analysis.
• Partner with Sales leadership to identify market growth opportunities, strengthen client-facing narratives, and support key commercial initiatives.

Business Performance & Decision Support

• Develop KPI frameworks and reporting approaches to track strategic initiatives and business performance.
• Prepare executive-level presentations, briefing materials, and recommendations for senior leadership discussions.
• Identify opportunities to improve planning processes, analytical rigour, decision quality, and organizational alignment.
• Act as a strategic connector across teams, helping convert insights into action.

Critical Qualifications

Education

• Business degree required or strongly preferred; related disciplines such as Commerce, Economics, Finance, Statistics, Mathematics, Engineering, or Data Analytics will also be considered.
• MBA, CFA, or equivalent advanced business or finance designation preferred.

Experience

• 7–10+ years of progressively responsible experience in strategy, market analysis, corporate development, management consulting, investment banking, finance, advertising, media, telecommunications, or related analytical roles.
• Experience in the advertising media space is strongly preferred, including exposure to video, digital, streaming, programmatic, audience data, measurement, or ad technology.
• Demonstrated experience building financial models, forecasts, market analyses, business cases, and strategic recommendations.
• Experience working with senior stakeholders and communicating complex analysis in a concise, business-oriented manner.

Analytical & Technical Capabilities

• Exceptional analytical, quantitative, and problem-solving skills, with strong attention to detail.
• Advanced financial modelling, forecasting, scenario analysis, and business case development skills.
• Ability to synthesize large volumes of market, financial, customer, and performance data into actionable insights.
• Strong proficiency in Excel and PowerPoint; experience with data visualization, BI tools, SQL, or analytics platforms is an asset.
• Strong understanding of advertising economics, media monetization, market dynamics, and revenue drivers.

Leadership & Ways of Working

• Strategic thinker with strong commercial judgment and the ability to connect market trends to business implications.
• Comfortable navigating ambiguity and solving complex business problems with limited precedent.
• Strong executive communication, storytelling, and presentation skills.
• Able to influence outcomes through collaboration, credibility, and fact-based recommendations.
• Highly curious, proactive, and comfortable working in a fast-moving, cross-functional environment.

What Success Looks Like

• Serves as a trusted source of market intelligence and strategic insight for Bell Media’s advertising business.
• Influences decisions related to advertising products, pricing, revenue growth, partnerships, and investment priorities.
• Identifies new revenue opportunities and emerging market shifts ahead of the market.
• Delivers clear, actionable recommendations that improve commercial performance and strategic outcomes.
• Strengthens alignment across Revenue Management, Audience Insights, Product, Finance, Programming, and Sales.

Adequate knowledge of French is required for positions in Quebec. 

Additional Information:

Position Type: Management
Job Status:  Regular - Full Time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 08/05/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. 

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or  View email address on jobs.bce.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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