Marketing Manager

Marketing Manager – Brandon Wheat Kings (WHL)

Location: Brandon, Manitoba, Canada

About the Brandon Wheat Kings

The Brandon Wheat Kings are a premier franchise in the Western Hockey League (WHL), with a proud history of excellence both on and off the ice. We are committed to delivering an outstanding fan experience, driving community engagement, and building a strong, recognizable brand across Western Canada.

Position Overview

The Brandon Wheat Kings are seeking a dynamic and results-driven Marketing Manager to lead the organization’s marketing, branding, and fan engagement initiatives. This role is integral to driving ticket sales, enhancing the game-day experience, and maximizing the impact of our partnerships within the community.

Key Responsibilities

• Develop and execute marketing campaigns to drive ticket sales, including season tickets, group sales, and promotions.
• Manage and maintain brand consistency across all channels and marketing materials.
• Lead digital marketing initiatives, including social media, email marketing, and website content. Manage social media across Instagram, X, Facebook, and TikTok.
• Plan and execute game day promotions, entertainment, and fan engagement activities.
• Develop and maintain a content calendar aligned with the season schedule.
• Lead email & text message marketing campaigns and website updates.
• Collaborate with corporate partners to fulfill sponsorship agreements and create engaging activations.
• Lead community engagement initiatives, including events, school programs, and player appearances.
Monitor and analyze marketing performance metrics and provide actionable insights.

Qualifications

• Post-secondary education in Marketing, Business, Sport Management, or a related field.
• 3–5+ years of experience in marketing, preferably in sports or entertainment.
• Strong understanding of digital marketing and social media platforms.
• Experience with CRM systems, email marketing tools, and analytics.
Ability to work evenings, weekends, and game days.

Core Competencies

• Strategic thinking and strong execution skills.
• Creativity and attention to detail.
• Strong communication and teamwork abilities.
• Data-driven mindset with a focus on results.
Passion for hockey and live sports entertainment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.