Acquisition Strategy Manager
$97k - $121k per yearFanDuel
THE POSITION
Our roster has an opening with your name on it
FanDuel is seeking a Manager of Acquisition Strategy to lead acquisition strategy across our Sportsbook and Casino products. In this role, you will develop and execute initiatives that drive customer growth, optimize promotional investment, and identify new opportunities through data-driven insights. You'll partner closely with Media, Commercial, Analytics, Retention, Product, and Finance teams while leading and developing a direct report to deliver against key business objectives.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Be a champion of FanDuel’s Responsible Gaming Standards
- Own the acquisition strategy across all regions and products which includes execution and reporting
- Partner with Marketing Operations to execute promotional offers seamlessly across regions, segments, and products
- Partner with Retention teams to ensure a strong loyalty and retention playbook for newly acquired acquisition cohorts
- Develop and implement promotional strategies that drive revenue growth - profitably and responsibly
- Define player proposition, segmentation, and tangible KPIs for sportsbook, casino cross-sell, and direct casino players, and ensure KPIs are effectively delivered
- Identify “Moments that Matter” throughout the year – build coherent execution plans with cross-functional teams to dominate these moments
- Consistently deliver actionable insights backed by customer data and research to drive decisions and gain alignment from senior leadership
- Partner with Product to influence the prioritization of the product roadmap
- P&L Ownership: Responsible for activation targets and promotional spend
- Lead and develop an Acquisition Strategy Associate, providing coaching, prioritization, and career development while ensuring high-quality execution across key initiatives
THE STATS
What we're looking for in our next teammate
- 5+ years of progressive career experience in a consulting, finance, marketing, or commercial role
- Educational background in commerce or a quantitative field with strong GPA
- Experience managing and coaching a team is a plus
- Demonstrate ability to lead a project and excel in a cross-functional environment: this is a highly cross-functional role working with stakeholders across Product, Commercial, Brand, Operations, Finance, Analytics, VIP, etc.
- Demonstrate a proactive approach to completing tasks when relied upon to deliver results
- B2C experience is preferred with strong understanding of consumer behaviour
- Interest in online Sportsbook & Casino is a plus
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards . *Benefits differ across country and job type.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email View email address on fanduel.careers .
The Company intends to use artificial intelligence in the process of screening, assessing, and/or selecting applicants for this role.
The applicable salary range for this position is $97,000 - $121,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law.
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