Performance Marketing Manager Senior Living

Own performance marketing remotely at Blacksmith Agency, combining budget allocation, attribution, and creative testing for senior living accounts.This Paid Media Manager role serves senior living operators and home care agencies with multiple communities. You will make strategic decisions across Google Ads, Meta, LinkedIn, and Microsoft Ads. Your work includes campaign optimization, measurement, and client communication.Key Responsibilities:
Set targeting and budget direction for client accountsManage bidding and decide when campaigns should stopTest creative across paid media channelsUse GA4, tag manager, and platform pixelsExplain performance numbers during client callsRequirements:
Three plus years personally running Google Ads and Meta campaignsEvidence of improving ROAS, CPA, or pipeline resultsExperience serving multiple agency clients concurrentlyStrong spoken English for US client conversationsSenior living or multi location paid media experience preferredBring hands on campaign expertise and clear performance storytelling to Blacksmith Agency’s senior living client portfolio.
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