Paid Media And Seo Director

Own department performance across paid media and SEO at Blacksmith Agency, working remotely from the USA, Canada, or South Africa. Lead specialists.This VP-level management seat is responsible for the function’s strategy, standards, and client outcomes. You will manage the PPC strategist and SEO strategist, determine where budgets go as accounts scale, and handle escalations when performance declines. Your experience should span agency account portfolios, team development, and enough platform knowledge to assess work across Google Ads, GA4, Search Console, Meta, and Microsoft Ads.Key Responsibilities:
Manage specialist quality, development, reviews, and performance decisionsDefine department standards before work reaches clientsDiagnose account risk and direct corrective strategyOwn client calls when accounts underperformApprove credible delivery expectations communicated to salesRequirements:
Managed strategists whose reviews and development were yoursSeven-plus years spanning paid media and SEOAgency background carrying multiple accounts simultaneouslyAbility to assess platform work beyond reported metricsExample of diagnosing and turning around an accountUse cross-channel expertise and management judgment to direct Blacksmith Agency’s paid media and SEO delivery.
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