Director, Digital Paid Media

We are looking for a digitally-sophisticated, performance-obsessed, and people-first Director, Digital Paid Media to lead an in-house paid media capability within one of our client's business lines. This is not a traditional media management role — it is a chapter leadership position within the company’s agile operating model, requiring both deep digital media craft and the organizational leadership to forward-deploy a team of paid media practitioners into cross-functional agile Squads.As Chapter Lead for Digital Paid Media, you will be accountable for the capability, craft, career development, and culture of a team of paid media specialists — while ensuring those practitioners are embedded where business value is created: inside agile Squads working at the speed and specificity that a modern, client-focused business demands.This role requires a leader who is equally at home in a DSP, a sprint planning session, and a senior stakeholder briefing — someone who can translate complex performance data into clear business decisions, and who builds teams that are as analytically rigorous as they are creatively curious.What you will do:
Lead Within the Agile Operating ModelDrive Innovation & Industry LeadershipBuild & Lead a High-Performance TeamWhat you will bring:
8–12+ years of progressive experience in digital paid media, performance marketing, or integrated digital marketing — with at least 5 years in a leadership role managing a team of practitionersHands-on, expert-level experience managing paid media campaigns across Programmatic (DV360, The Trade Desk, or equivalent DSPs), Paid Search (Google Ads, Microsoft Advertising), and Paid Social (Meta, TikTok, Pinterest, Snapchat, LinkedIn) — including direct platform execution, not just agency oversightDeep expertise in performance marketing disciplines: audience segmentation, bid strategy, creative testing, conversion optimization, retargeting, and attribution modellingDemonstrated experience managing significant paid media budgets (ideally $10M+ annually) with a track record of delivering measurable ROI and continuous performance improvementStrong working knowledge of the ad tech ecosystem — including DSPs, SSPs, DMPs, CDPs, ad servers, and brand safety/verification tools (e.G., IAS, DoubleVerify)Experience leveraging first-party data and CRM signals to build and activate audience strategies across paid channelsAnalytics & Measurement (Required)
Demonstrated ability to translate complex performance data into clear, actionable business insights and recommendations — with strong proficiency in campaign analytics, attribution, and reportingExperience working with marketing measurement frameworks, including multi-touch attribution, media mix modelling, and incrementality testingProficiency with analytics and reporting platforms (e.G., Google Analytics, Adobe Analytics, or equivalent) and comfort working with data teams to access and interpret performance dataStrong financial acumen — ability to build and manage media budgets, model ROI scenarios, and communicate performance in business terms to senior stakeholdersAgile Ways of Working (Required)
Demonstrated experience working within or leading a team in an agile operating model — including familiarity with squad structures, sprint-based delivery, and chapter or guild leadership modelsWorking knowledge of agile methodologies (Scrum, Kanban, SAFe, or equivalent) and the ability to adapt traditional media planning and buying workflows into iterative delivery cyclesExperience forward-deploying or embedding practitioners into cross-functional teams while maintaining a strong functional community of practiceLeadership & Stakeholder Management (Required)
Proven track record building, developing, and retaining high-performing digital media teams — with experience managing both specialists and generalists across a range of digital disciplinesStrong executive presence and communication skills — able to translate technical media concepts into clear business language for senior marketing and business stakeholdersExperience managing agency and vendor relationships, including performance management, contract negotiation, and compensation frameworksDemonstrated ability to influence decisions and build alignment across cross-functional teams and senior stakeholders in a matrixed organizationWhat you should expect:
High-visibility mandate with direct influence on the company's growth and marketing transformationCompetitive compensation including base salary and performance bonusComprehensive benefits, wellness programs, and flexible hybrid work arrangementsStrong commitment to diversity, equity, and inclusionProfessional development and coaching opportunities within a large, complex, and evolving marketing organization
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