Senior Consultant, Content Governance & Engagement, Insurance Distribution

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we’re driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you’ll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Reporting to the AVP, Sales Effectiveness Team, Insurance Distribution, the successful candidate will play a key enabling and execution role in strengthening how marketing and sales content is governed, deployed, and activated across the Insurance Distribution organization. The incumbent will be accountable for owning and evolving the IID Content Governance framework, ensuring content is accurate, accessible, and effectively leveraged by sales teams and internal partners. This includes driving consistency in content management practices, reducing inefficiencies, and improving the overall advisor and sales team experience. This role will collaborate closely with Content Creators, Business Growth, IDAC and regional distribution teams to ensure alignment on content priorities, streamline intake and activation processes, and support the successful deployment of tools, campaigns, internal communications and enablement initiatives. The role will also act as a subject matter expert on content platforms (such as Seismic) and governance practices, contributing to continuous improvement and behavior change across the organization.

Specific accountabilities

• Own and continuously enhance the Content Governance framework for Insurance Distribution, ensuring clear processes, accountability, and standards for content creation, maintenance, and retirement
• Drive adoption and consistency of content management practices across internal partners, addressing key pain points such as outdated content, duplication, and inconsistent activation approaches
• Engage directly with content creators and business partners (Marketing, Product, Distribution, etc.) to:
  • Improve content quality and relevance
  • Streamline workflows and approval processes
  • Reduce friction in content development and deployment
  • Measure and track content and tool utilization, including:
    • Identifying which content, tools, and campaigns are most and least used across regions
    • Providing actionable insights to improve engagement, adoption, and effectiveness
    • Supporting data-driven decision-making for content prioritization
• Own the content intake and prioritization process for Insurance Distribution, ensuring:
  • Structured intake of content requests and inquiries
  • Alignment with business priorities and strategic objectives
• Actively participate in key governance forums (e.g., Content PWG, IDAC) to:
  • Represent Insurance Distribution needs and priorities
  • Ensure effective coordination and alignment with enterprise content strategies
  • Facilitate prioritization and decision-making
• Own and act as Subject Matter Expert (SME) for content and sales enablement platforms, including:
  • Managing platform enhancements and user experience improvements
  • Supporting onboarding, training, and ongoing adoption by sales teams
  • Troubleshooting issues and collaborating with technology partners
• Support the deployment of new technology platforms related to content management, marketing activation, and sales enablement, ensuring successful implementation and adoption across regions
• Lead and manage the accreditation process for continuing education (CE/UFC) credits for Insurance Distribution, including:
  • Coordination with Head Office partners and presentation creators
  • Ensuring compliance and timely approvals
  • Managing associated budgets and tracking expenses
• Act as a key liaison with regional teams (RVPs and wholesalers) to:
  • Support content deployment and campaign activation
  • Ensure alignment with regional needs and sales priorities
  • Gather feedback to inform continuous improvement
• Support sales campaigns and enablement initiatives, ensuring content is effectively positioned, accessible, and aligned with intended business outcomes
• Act as a versatile contributor across Sales Effectiveness initiatives, contributing as a project manager, analyst, facilitator, or advisor as needed

Knowledges

• Excellent communication skills, both verbal and written, with the ability to simplify complex processes and drive clarity
• Strong stakeholder management and influencing skills, with proven ability to drive alignment across cross-functional teams
• Strong collaboration and facilitation skills, with experience working across Sales, Marketing, Product, and Operations
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
• Experience with content governance, sales enablement, or marketing operations practices
• Analytical mindset, with ability to interpret data and generate actionable insights on content performance and usage
• Strong project management capabilities, with the ability to manage end-to-end initiatives
• Continuous improvement mindset, with a focus on identifying inefficiencies and driving practical solutions
• Learning agility and comfort working with evolving processes, tools, and technologies
• Ability to work independently with a high degree of ownership and accountability
• Solid understanding of Insurance Distribution and advisor ecosystems (IID, MGA, etc.)

Requirements

• University degree or post‑secondary education with project management or data & analytics experience
• 5–7 years of experience in sales enablement, marketing operations, content governance, or training related roles
• Financial services industry experience, preferably within Insurance Distribution
• Experience working with content management systems, CRM tools, or sales enablement platforms (such as Seismic)
• Experience collaborating across cross-functional teams and working in a matrixed organization
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.
• PMP, CAPM, PRINCE2, CSM or Lean Six Sigma belt titles considered an asset

Why join Sun Life

Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.

A friendly, collaborative and inclusive culture

A collaborative and interactive team environment

Being part of our journey in developing the next greatest digital experience

Working together, sharing common values and encouraging growth & achievement

Joining a reputable organization with over 150 years of history

Certified Great Place to Work in Canada in 2026

#LI-Hybrid

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Salary Range: 85,000/85 000 - 128,000/128 000

Job Category: Communications Posting End Date: 27/10/2026

Join a top employer for a brighter future.

Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

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