Senior Manager, Integrated Campaign Marketing

What’s in it for you as an employee of QFG?
Health & wellbeing resources and programs
Paid vacation, personal, and sick days for work-life balance
Competitive compensation and benefits packages
Work-life balance in a hybrid environment with at least 3 days in office
Career growth and development opportunities
Opportunities to contribute to community causes
Work with diverse team members in an inclusive and collaborative environment
This job posting is for an existing vacancyWe’re looking for our next Senior Manager, Integrated Campaign Marketing. Could It Be You?The Senior Manager, Integrated Campaign Marketing plays a pivotal leadership role in driving Questrade Financial Group’s brand awareness, equity, and client acquisition through the strategic planning and execution of non-digital and integrated marketing campaigns. Reporting to the Director of Brand Marketing, this role oversees offline media channels including TV, Out-of-Home (OOH), radio, print, and experiential brand activations. The Senior Manager acts as the central strategic hub between external creative/media agencies and internal cross-functional leadership, ensuring all campaigns are delivered on brand, on time, and within budget, while continuously driving performance evaluation to optimize marketing ROI and inform enterprise marketing strategy.Need more details? Keep reading…In this role, responsibilities include but are not limited to:
Integrated Campaign Strategy & Execution: Lead the end-to-end strategy, multi-channel planning, and execution of offline and integrated marketing campaigns (including TV, Out-of-Home, radio, print, and experiential brand activations) to drive brand awareness, equity, and client acquisition across all Questrade Financial Group product lines.
Agency Governance & Strategic Partnerships: Direct strategic relationships with external creative agencies, media buying partners, and production vendors—establishing performance accountability
governing briefs, and ensuring deliverables meet brand standards and contractual commitments.
Cross-Functional Go-to-Market Leadership: Partner closely with internal Brand, Growth Marketing, Product, Legal, and Compliance leadership to align non-digital marketing initiatives with broader business go-to-market strategies and regulatory requirements across financial advertising.
Portfolio Budget Management & ROI Optimization: Own the non-digital campaign portfolio budget, directing resource allocation, forecasting expenditures, reviewing vendor commitments, and optimizing spend to maximize return on marketing investment (ROI).
Creative Direction & Brand Governance: Direct asset production and creative development for offline channels, guiding campaign concepts, messaging strategy, and visual identity to ensure maximum audience resonance and strict brand consistency.
Campaign Performance Evaluation & Insights: Establish comprehensive evaluation frameworks, tracking offline performance metrics, brand lift, and conversion impact to deliver strategic, data-driven reports and recommendations to leadership.
Market Intelligence & Media Innovation: Monitor competitive market activity, audience consumption habits, and media trends across non-digital channels to identify high-impact placement opportunities and media innovations.
Operational & Execution Oversight: Drive cross-functional campaign workflows and project governance, setting clear milestones, mitigating execution risks, and ensuring end-to-end delivery on schedule and within budget.
So are YOU our next Senior Manager, Integrated Campaign Marketing ? You are if you…
Education: Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.
Years of Experience: 6+ years of progressive experience in marketing campaign management, with demonstrated experience leading multi-channel integrated and non-digital campaigns (TV, OOH, radio, print, experiential).
Agency Management: Proven track record of managing external creative agencies, media planning/buying partners, and production vendors.
Financial & Performance Acumen: Strong budget management capabilities with experience tracking campaign ROI, marketing spend, and performance metrics.
Stakeholder Management: Exceptional cross-functional collaboration and communication skills, with experience aligning cross-functional partners and senior leadership
Additional kudos if you…
Experience in financial services, fintech, or another regulated industry.
Familiarity with media attribution frameworks, brand lift studies, and offline-to-online conversion tracking.
Experience managing direct reports or leading matrixed project teams.
Compensation Information:
Base salary range: $150,000 - $170,000
The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.
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