Social Media Marketing Manager Toronto

Lead organic social strategy for RYOBI and RIDGID in person at TTI Headquarters in Toronto, using creator marketing and analytics.As Social Media and Creator Marketing Manager, you will own social platforms, content calendars, publishing, and community management across both brands. You will shape creative briefs, approve content, build creator partnerships, and turn performance data into recommendations. The role reports to the Director, Integrated Brand Marketing and eCommerce.Key Responsibilities:
Develop platform strategies and publishing calendars across four social channelsBuild creator relationships, contracts, briefs, and partnership performanceManage comments, direct messages, and public brand conversationsTranslate analytics into organic and paid social recommendationsApprove published content and maintain brand voice and toneRequirements:
Bachelor’s degree or equivalent industry experienceFour to six years in social, creator marketing, or content strategyExperience across Facebook, Instagram, TikTok, and YouTubePortfolio or content reel demonstrating relevant workProficiency with Meta Business Suite and TikTok Creator ToolsBring strategic planning, creator partnerships, community management, and social analytics to RYOBI and RIDGID in Toronto.
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