Marketing and Growth Manager - University Club

Job Description

Aramark is recruiting a Marketing and Growth Manager to drive primary revenue growth of the University Club restaurant while building the events business and supporting operational execution. This role is designed to increase daily restaurant utilization and profitability while strengthening the overall guest experience and event pipeline. The primary focus of this role includes restaurant growth, events business development and on-site event operations and execution.

Hospitality excellence at Aramark is rooted in creating meaningful, people first experiences across every client environment. The company emphasizes warm, attentive service, consistent quality, and a deep commitment to understanding the needs of guests, employees, and partners. Through strong training programs, a culture of accountability, and a focus on continuous improvement, Aramark empowers its teams to deliver service that is both welcoming and reliable. This commitment to care, professionalism, and operations excellence helps Aramark built trust, elevate everyday moments, and create environments where people feel valued.

Job Responsibilities

• Drive primary revenue growth of the University Club restaurant through targeted marketing, promotions, and guest engagement initiatives 
• Develop and execute strategies to increase traffic, visit frequency, and average spend 
• Build and maintain relationships with faculty, staff, alumni, and the local community to increase awareness and utilization 
• Lead marketing campaigns aligned with brand standards, including themed events and promotional programming 
• Monitor and analyze performance metrics (revenue, traffic, guest feedback) and adjust strategies accordingly 
• Generate and manage a pipeline of event leads across corporate, campus, and private segments 
• Conduct site visits, support proposal development, and drive event booking conversions 
• Collaborate with catering, culinary, and operations teams to grow event business and enhance offerings 
• Support pricing strategies, packages, and promotions to improve competitiveness and booking rates 
• Maintain a visible presence during service to ensure high-quality guest experiences and gather feedback 
• Support seamless execution of events and daily operations while upholding service standards 
• Provide consistent reporting on sales performance, marketing effectiveness, and revenue projections

Qualifications

• Degree or diploma in Hospitality, Marketing or Business is required
• 2-4 years experience in hospitality sales, marketing and operations
• Proven ability to drive revenue growth and guest engagement
• Knowledge and experience leveraging social media for target marketing
• Excellent communication, relationship-building and organizational skills
• Computer fluency in Microsoft Office – Word, Excel, PowerPoint, Outlook

What We Offer 

• Extended benefits including health, dental and vision from the first day of employment
• Aramark Canada’s Defined Contribution Pension Plan from the first day of employment
• Three (3) week’s annual paid vacation + 3 personal days
• Employee Recognition Program including Service Awards
• Diverse and inclusive workforce
• Aramark Scholarship Program for dependents of full- time employees

About Aramark

At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection and careers all across the world. 

 
You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our passions and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters . 

The pay range for this position is $65,000.00 - $66,500.00.