User Acquisition Manager | Brainer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Manager | Brainer based in Canada. We are looking for a proactive and data-driven User Acquisition Manager to drive the growth of an innovative digital platform focused on cognitive development and brain training. In this role, you will take ownership of paid acquisition campaigns, primarily through Meta Ads, with a strong focus on sustainable growth, profitability, and user acquisition efficiency. You will manage campaign strategies, budgets, audience segmentation, and creative testing to maximize performance and achieve business objectives. Working closely with creative, product, and analytics teams, you will turn performance insights into actionable growth opportunities. You will also explore emerging advertising channels and experiment with new approaches to expand the platform's reach. This is an exciting opportunity to make a measurable impact in a fast-paced digital environment while contributing to the growth of a product that helps people develop their cognitive abilities. Accountabilities: - Plan, launch, manage, and scale Meta advertising campaigns, focusing on sustainable user acquisition, profitability, and long-term growth. - Manage campaign structures, advertising budgets, bidding strategies, and audience segmentation to maximize campaign efficiency and performance. - Continuously analyze advertising results, identify performance trends, and uncover new growth opportunities through data-driven decision-making. - Collaborate closely with the Creative Marketing Manager to develop, test, and optimize advertising creatives that resonate with target audiences. - Design and execute structured A/B tests across creatives, audiences, placements, and campaign strategies to identify the most effective approaches. - Monitor and optimize key performance indicators, including CPA, ROAS, CTR, CVR, retention rates, and LTV, ensuring campaigns meet business objectives.

- Work alongside analytics and product teams to improve attribution models, tracking accuracy, and overall user acquisition efficiency. - Identify underperforming campaigns and implement optimization strategies to improve conversion rates, acquisition costs, and return on advertising spend. - Stay up to date with Meta advertising platform updates, performance marketing trends, and emerging acquisition opportunities. - Explore and test additional paid acquisition channels, including Snapchat, TikTok, AppLovin, and other relevant platforms, to identify scalable growth opportunities. - Make timely, informed decisions based on campaign data, continuously experimenting with new strategies to improve acquisition performance. - Share performance insights and recommendations with relevant stakeholders to support broader marketing and business growth initiatives. Requirements: - At least 1 year of hands-on experience managing Meta Ads campaigns, preferably within product-based companies or startups offering subscription-based products. - Proven experience managing and scaling performance marketing campaigns with measurable results and demonstrated business impact. - Strong analytical mindset and confidence working with key performance marketing metrics, including CPA, ROAS, CTR, CVR, retention, and LTV. - Practical experience planning and executing structured A/B tests, analyzing results, and making optimization decisions based on reliable data. - Good understanding of paid acquisition strategies, campaign management, audience targeting, and creative performance optimization. - Ability to work independently, take ownership of campaign results, prioritize responsibilities, and manage multiple initiatives effectively. - Strong problem-solving skills, with a proactive and results-oriented approach to identifying and implementing growth opportunities.