Senior Consultant, Consumer & Brand

Who we are:Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.Com
For more information visit bursonglobal.Com and follow us on LinkedIn and Instagram.
More about the role:Burson Canada has an existing opportunity for a
Senior
Consultant
to join our dynamic
Consumer & Brand
team in Toronto. If you are interested in joining a group of industry-leading brand builders and working with some of the world’s most well-respected brands, we want to hear from you. This is an exciting opportunity to lead programs within the Consumer PR space, while also working alongside an ambitious and growing national team.
Our ideal candidate is a high agency self-starter, tapped into emerging social trends, is culturally fluent, and brings a proven track record of executional excellence. We are looking for people who love what they do, value different perspectives, bring energy to their work and are excited to roll up their sleeves to help push our work even further.
Here’s what you’d be doing
:
Leading day-to-day programming on PR, social & influencer campaigns
Overseeing early-career colleagues’ work
Playing an active role in managing the client experience, anticipating needs before they arise
You don’t just clock trends – you see them coming, and bring those insights to your work
Leveraging your existing media relationships and continuing to develop new ones
Ship with taste and precision, ensuring all of your work meets high standards
Contributing creativity, passion and expertise to an entrepreneurial team environment where everyone’s voice is heard, highly valued and rewarded
What you’ll need to get here:
5-7 years’ experience in a consumer PR role (prior agency experience preferred)
Undergraduate degree from an accredited post-secondary educational institution
Natural curiosity and genuine passion for storytelling
Creative thinker and problem solver
Tapped into emerging social trends and culture
A deep understanding of the consumer PR & influencer space
Experience executing integrated communications programs (media relations, influencer engagement, digital, community management, events, etc.)
Excellent written and verbal communications skills that can be applied across various platforms
Strong project management skills, with high attention to detail
What else is in it for you?
Full health benefits package—including paid time off, schedule flexibility, wellness reimbursement, and more
Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
A passionate, smart, fun, and creative culture
The opportunity to work on some of the world’s most well-respected brands
Dynamic experience and exposure to different practice areas beyond Consumer PR – including corporate communications, technology, health, public affairs and more.
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In Ontario, the base salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role at Burson, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.
In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well-being and professional growth. While specific details may vary by agency, typical benefits include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.
$45,000—$95,000 CAD
You belong at Burson:Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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