Senior Specialist, Growth Marketing - Wealthsimple Business

Build something people loveWealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.
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About the team
Over 30,000 Canadian businesses already trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. But most Canadian SMBs still don't know we offer business banking at all. Our team owns the growth engine that closes that gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet, and building the pipeline that lets us compete directly for a market that isn't ours yet. We work closely with the broader Marketing org but stay focused on this segment specifically. This isn't general brand awareness — it's demand for a product category most SMBs haven't considered us for.
About the roleYou’ll own net-new customer acquisition for the SMB segment: running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role in a real sense. The acquisition engine for this segment doesn't exist yet, so you’ll be defining it, testing what moves the needle, and scaling what works, rather than optimizing something already in motion.
What you’ll do
Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one's handing you a channel mix. Figuring that out is the job
Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales
Test positioning and messaging that gets this segment to notice us for the first time
Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have
Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next
Embed AI into your day‑to‑day, creative and copy iteration, audience research, campaign experimentation, to move faster and test more
What you bring
4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value
Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don't just execute a media plan someone else designed
Comfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you're introducing a category to someone who doesn't know it exists yet, not comparing features for someone who already does
Experience running net‑new‑audience programs (webinars, partnerships, co‑marketing) aimed at reaching new audiences, not nurturing existing ones
An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results
Clear written communication: able to translate test results and positioning ideas into something a cross‑functional team can act on
A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work
Nice to have
Experience running go‑to‑market for a product or benefit launch across paid, lifecycle, and product surfaces.
Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
Experience marketing specifically to small and medium‑sized businesses, understanding how SMB buyers discover, evaluate, and choose financial products
Who you are
You're motivated by ambiguity and building from scratch, not maintaining an existing channel
You think like an owner. You don't wait to be told which experiment to run next
You're comfortable being judged on outcomes you can't fully control yet, because the category itself is new
You partner well. You know acquisition and nurture only work if the handoff between them is good
You're competitive in a healthy way. "Let's go win this" is a mindset, not just a talking point
You're as comfortable in the numbers as you are in the creative. This role needs both
Why Wealthsimple?
Top‑tier health benefits and life insurance
Long‑term group savings with employer match, through Wealthsimple for
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