Senior Manager, Marketing & Communications

SeniorManager, Marketing & CommunicationsDress for Success Toronto is seeking a strategic, hands-on Senior Manager, Marketing & Communications to lead our brand voice, integrated campaigns, and storytelling as we scale our impact across the GTA.
The Senior Manager, Marketing & Communicationsis responsible forplanning and delivering integrated marketing and communications that advance the organization’s mission, grow awareness, and support fundraising and partnership goals. This role owns the marketing and communications strategy, annual marketing plan, and campaign calendar, and leads day-to-day execution across all channels.
The Senior Manager ensures brand voice consistency, stewards donor and partner communications, and drives continuous improvement through data-informed decision-making. The Senior Manager plays a key role in elevating and amplifying Dress for Success Toronto’s programs and services, ensuring that client impact, success stories, and service offerings are clearly communicated and celebrated across all channels.
Eventlogisticsare managed externally;
this role focuses on event-related communications strategy and promotion rather than operational delivery.
Reports to:
President
Direct Reports:
Manager, Brand & Technology
Works closely with:
Fund Development;
Program Leads;
Operations;
Worldwide Communications/Marketing as applicable
Location:
Hybrid (in-person at our offices in North York & virtual)
Job Type:
Permanent, Full-time (40 hours/week)Salary:
$70,000 – $75,000
Key ResponsibilitiesStrategy, Planning & Brand Narrative
Develop and implement the annual marketing and communications strategy aligned to organizational priorities, fundraisingobjectives, and theannual operationalplan.
Build andmaintainan annual integrated marketing calendar (campaigns, donor communications, awareness pushes, partner deliverables, and key milestones).
Together with theManager, Brand and Technology,ownthe organization’s brand narrative and messaging, ensuring consistent voice and positioning across all channels and audiences.
Identifytarget audiences (donors, volunteers, clients, partners, corporate supporters, community) and tailor messaging and channel approach accordingly.
Partner with Worldwide/Network marketing teams as required to ensure alignment with broader brand direction and campaigns.
Campaigns & Communications Delivery
Lead the planning and execution of integrated campaigns including fundraising appeals, donor stewardship, awareness, advocacy, and partner/sponsor communications.
Translate campaign goals into clear briefs and content needs;
coordinate with internal stakeholders and the Manager, Brand & Technology to deliver on time.
Oversee the creation and distribution of marketing and communications materialsincludingsocial media content, emailcampaignsand newsletter(donor, client, volunteer, community agency), website& landing pagecopy, donor and sponsor collateral, reports, impact stories, and brochures.
Ensure communications support donor journeys and stewardship strategy (monthly giving,holiday appeals, year-round touchpoints, campaign follow-up).
Manage external vendors/contractors supporting content needs (e.G., designers, photographers, videographers, writers) asrequiredand within approved budgets.
Program Visibility & Impact Storytelling
Collaborate closely with the Programs teams to deeply understand services, clientjourneysand program outcomes, translating these into compelling stories and clear, accessible communications.
Ensure all marketing and communications efforts actively highlight DFSToronto’sprograms including theBoutiqueExperience and online and in-personactivities and driving awareness and engagement among clients, partners,donorsand the broader community.
Develop andmaintaina steady pipeline of program-related content including success stories, testimonials, program spotlights, impact statistics, and service updates.
Support outreach goals by creating communications that help prospective clients understand available services, eligibility, and how to access supports.
Work collaboratively with staff and volunteers to capture client experiences respectfully and ethically in alignment with trauma-informed, dignity-centred storytelling practices.
Digital Channels & Website Content
Own day-to-day digital communications performance, ensuring consistent publishing cadence and high-quality content across channels.
Maintain an editorial/content calendar that supports campaignobjectivesand organizational priorities.
Oversee website content strategy and regular updates in collaboration with the Manager, Brand & Technology (who owns platform integrity).
Ensure digital content follows accessibility, SEO, and brand voice best practices.
Partnerships, Sponsorships & PR
Support partnership and sponsorship goals through strong,timelycommunications and partner deliverables.
In collaboration with the President, help cultivate and steward media and community relationships that amplify organizational impact.
Draft key public-facing communications such as press releases, public statements, op-eds, and campaign announcements, ensuring approvals are secured whenrequired.
Monitor reputational issues andadvisethe President on communications risks or opportunities.
Measurement, Reporting & Continuous Improvement
Define marketing and communications KPIs aligned to strategy and fundraising priorities.
Review campaign and channel performance regularly, using insights from dashboards/reports provided by the Manager, Brand & Technology.
Produce clear, audience-appropriate performance and impact summaries for internal leadership, committees, and board reporting asrequired.
Use dataand audiencefeedback to recommend improvements to messaging, content mix, and channel strategy.
Serve as primary staff lead for the Marketing/Communications/FundraisingCommittee and support relevant cross-functional working groups.
Collaborate closelywith Programteams to surface stories, outcomes, and supporter needs.
Provide guidance and training to staff, boardand volunteers on key messaging and communications practices.
Contribute to building a culture of consistent communication, strong brand voice, and mission-led storytelling.
Budget
Own and manage the annual marketing and communications budget, including forecasting, allocation across campaigns/channels, and trackingspendagainst priorities and impact targets.
Approve andoptimizemarketing expenditures (e.G., paid media, creative production, tools, and vendors), ensuring investments align with fundraising, awareness, and partnership goals and deliver measurable ROI.
Required Qualifications
5+ years of progressive marketing/communications experience (non-profit, social impact, or community-based settings strongly preferred).
Demonstrated experience building and executing integrated marketing/communications plans.
Strong writing, editing, and storytelling skills with the ability to adapt tone across audiences (donors, partners, public, internal).
Experience leading digital communications (email, social, web) and content planning.
Ability to analyze performance and translate insights into practical improvements.
Proven project management skills with the ability to prioritize across multiple deadlines.
Strong interpersonal skills and comfort working cross-functionally and with senior leaders.
Core Competencies
Mission-driven marketing and audience understanding
Clear strategic thinking paired with hands-on delivery
Strong judgment, prioritization, and ability to say “no” when needed
Collaborative leadership and stakeholder management
Results orientation and comfort with performance metrics
Adaptability in a small-team environment
Additional Assets
Graphic designcapabilities and knowledge of tools like Canva and Adobe.
Experience with donor stewardship/relationship communications and fundraisingcampaigns.
Familiarity with email marketing systems and segmentation principles.
Experience working with external creatives/vendors and managing budgets.
Knowledge of advocacy or community engagement communications.
Comfort working within a global brand framework or networked organization.
Success Measures (First 6–12 Months)
Annual marketing and communications plan executed against clear priorities.
Consistent, high-quality content cadence across core channels.
Improved performance on priority KPIs (awareness, engagement, donor growth/retention, campaign conversion).
Donor and partner communications delivered on schedule with strong feedback.
Clear alignment between marketing activities, fundraising goals, and organizational strategy.
Strong working rhythmestablishedwith Manager, Brand & Technology, including reliable reporting and campaign handoffs.
Why Join UsYou will play a defining role in amplifying women’s economic empowerment in Toronto — helping shape public understanding, deepen donor relationships, and elevate the visibility of programs that change lives. This is a leadership opportunity to build a best-in-class communications function within a respected, growing organization.
Dress for Success Toronto is dedicated to building a workforce that reflects the diversity of the community we serve. We are committed to providing a safe, inclusive, and accessible workplace. The deadline to express interest in this role is 12:00pm onMonday February 9, 2026.
Our purpose is to offer long-lasting solutions.
At Dress for Success Toronto, our mission is made possible because of the generosity of our community. By making a financial contribution, you are making an investment in not only the individuals we serve, but also their families and our community as a whole.
With your support, we can provide our services to those in need, at no cost. Through our programs, Clients get a fresh start, empowering them to actively define their life and change the trajectory of their future.
Our purpose is to offer long-lasting solutions.
At Dress for Success Toronto, our mission is made possible because of the generosity of our community. By making a financial contribution, you are making an investment in not only the individuals we serve, but also their families and our community as a whole.
With your support, we can provide our services to those in need, at no cost. Through our programs, Clients get a fresh start, empowering them to actively define their life and change the trajectory of their future.
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