Head of Shopper Marketing Canada
Beiersdorf
Lead shopper marketing, customer activation, and commercial analytics for Beiersdorf Canada Inc. in St. Laurent, on an unlimited full-time contract.
As Head of Shopper and Customer Marketing, you will shape enterprise strategy across Sales, Marketing, Finance, and retail partnerships. The mandate spans Revenue Growth Management, category planning, omnichannel activation, and data-led investment decisions. You will translate consumer, shopper, syndicated, and retailer data into measurable growth recommendations.
Key Responsibilities:
- Own the retail landscape view across channels, shoppers, and competitors
- Build measurement frameworks, dashboards, and post-event reviews
- Shape category, pricing, promotion, assortment, and trade strategies
- Lead integrated retail, digital, eCommerce, and retail media activation
- Build executive retailer relationships and high-performing teams
Requirements:
- Bachelor's degree in Marketing, Business, Commerce, or related field
- 15+ years of progressive FMCG or CPG experience
- Substantial customer-facing Sales leadership and marketing experience
- Category Management, 4P, brand strategy, and Revenue Growth expertise
- Nielsen, Numerator, IRI, Power BI, and Microsoft Office proficiency
Bring enterprise leadership, shopper insight, retailer partnerships, and Revenue Growth Management expertise to Beiersdorf Canada Inc. in St. Laurent.
#J-18808-LjbffrVacancy posted 13 hours ago
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