Paid Media Strategist Google Ads

Own paid media strategy remotely from Canada, South Africa, or the USA using Google Ads, Meta, LinkedIn, and Microsoft Ads. Shape decisions for B2B and growing-brand clients.As a Google Ads Specialist at Blacksmith Agency, you will own paid media for a book of clients. You will make targeting, budget, roadmap, and campaign decisions. The work includes conversion tracking, attribution, and explaining performance narratives directly to clients on calls.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets, adjust bids, and refine targetingTest creative and decide when campaigns should stopMaintain conversion tracking through GA4 and tag managerBuild roadmaps and support retention, upsell, and relationshipsRequirements:
Three-plus years hands-on with Google Ads and MetaExperience building, running, and optimizing campaigns yourselfDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsBring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency’s AI-first digital agency work.
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