Manager, Social Media

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. 

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

General Description:

D2L's Manager, Social Media partners with the broader marketing team to develop, execute, and continuously enhance a best-in-class social media strategy that strengthens D2L’s brand presence across organic channels. In addition to overseeing and managing all organic social media activities, this role is responsible for leading D2L’s employee social media advocacy program, empowering employees to amplify the company’s brand and thought leadership.  

Working under the VP, Corporate Marketing, this role ensures D2L’s social media strategy aligns with the company’s brand, messaging, and business objectives. The Senior Social Media Manager develops and executes content and campaigns that drive brand awareness, engagement, and inbound traffic, while overseeing D2L’s organic social channels, employee advocacy program, and Social Media Specialist.  

Major Responsibilities:  

• Own D2L's global social media strategy, editorial calendar, and channel roadmap to drive brand awareness, engagement, audience growth, and search visibility.  
• Lead D2L's day-to-day social media initiatives across all corporate channels, ensuring content and campaigns align with business priorities and brand standards.  
• Lead, mentor, and develop the Social Media Specialist through coaching, performance management, career development, and ongoing feedback.  
• Establish team goals, priorities, KPIs, and workflows that align with broader marketing and business objectives.  
• Manage team capacity, intake, and prioritization to deliver high-quality social campaigns and content at scale.  
• Oversee all social media deliverables, ensuring consistency, quality, brand alignment, and timely execution.  
• Own D2L's employee advocacy strategy and program, enabling employees and executives to amplify thought leadership and corporate messaging.  
• Develop and execute executive social media strategies that strengthen executive visibility and position D2L leaders as trusted voices in the industry.  
• Partner cross-functionally with Brand, Product Marketing, Corporate Communications, Demand Generation, Regional Marketing, People & Culture, and other stakeholders to deliver integrated marketing campaigns.  
• Lead social media strategy and execution for global events, product launches, corporate announcements, and integrated marketing initiatives.  
• Manage D2L's organic social media budget, allocating resources to maximize reach, engagement, and business impact.  
• Serve as the organization's social media subject matter expert, advising stakeholders on platform best practices, governance, emerging trends, and AI-enabled opportunities.  
• Build and nurture engaged online communities by fostering meaningful conversations, monitoring brand reputation, and strengthening audience relationships.  
• Establish and maintain social media governance, guidelines, workflows, and best practices to ensure consistent execution across the organization.  
• Monitor platform trends, algorithm updates, and emerging technologies to continuously evolve D2L's social media strategy.  
• Own social media analytics, reporting, and performance measurement, providing actionable insights and strategic recommendations to improve ROI and business outcomes.  
• Influence senior stakeholders by demonstrating the value of social media as a strategic marketing channel that supports corporate, brand, product, and demand generation objectives.

Competencies:  

• People Leadership: Ability to lead, coach, and develop high-performing teams while driving accountability and engagement  
• Operational Leadership: Ability to scale processes, prioritize effectively, and manage team workflows  
• Influence: Ability to influence cross-functional stakeholders and advocate for social strategy at senior levels  
• Social Media Strategy Development: Creating a comprehensive social media strategy that aligns with the company's goals and target audience.  
• Content Creation: Designing and curating creative and engaging content, including graphics and written posts, that resonate with the target audience.  
• Community Management: Interacting and engaging with the online community, responding to comments, messages, and inquiries in a timely and professional manner.  
• Social Media Crisis Management: The ability to stay calm under pressure, make quick decisions, and effectively communicate on social media during crisis situations is crucial.  
• Strategic Thinking: Developing long-term EDU communication strategies that align with organizational goals and adapt to changing circumstances is important for success.  
• Creativity: Finding innovative ways to tell the organization's story and capture the attention of the target audience is a valuable skill.  
• Social Listening: Monitoring social media platforms to understand trends, user sentiment, and brand mentions.  
• Platform Expertise: Demonstrating a deep understanding of various social media platforms and their unique features.  
• Hashtag and Trend Utilization: Leveraging trending topics and hashtags to increase visibility and engagement.  
• Social Media Policy Compliance: Ensuring adherence to company social media policies and guidelines.  
• Collaboration: Coordinating with departments, such Marketing, PnC, Sales, to align social media efforts with broader organizational goals.  
• A/B Testing: Conducting A/B tests to optimize content and strategies for better performance.  
• Reporting and Metrics: Utilizing social media analytics tools to measure the performance of campaigns and derive insights for improvement. Providing regular reports on social media performance and the impact of campaigns.  
• Adaptability: Being flexible and quick to adapt to changes in algorithms, platform updates, and industry trends  

Skills:  

• Analytic Skills + Tools: The ability to analyze data and metrics to measure the effectiveness of organic social media campaigns and make data-driven decisions is essential. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, or similar analytics platforms is essential to help assess top-of-funnel ROI, evaluate social media campaigns, and track metrics.  
• Communication (Verbal + Written) Skills: Excellent verbal (public speaking, presentations) and written communication abilities, or storytelling, are essential for crafting compelling messages and engaging with internal and external stakeholders.  
• Design Tools: Proficiency in using tools for creating content such as presentations, videos, and graphics.  
• Scheduling Tools : Proficiency in using tools like Hootsuite or Sprout Social to schedule posts and maintain social media calendar.  
• Experience with Co-Schedule helpful, but not required.  
• Crisis Management: Help with any potential negative press by preparing for and managing social media communication during crises or challenging situations that could impact the organization's reputation (if needed).  
• Interpersonal skills: Building and maintaining positive relationships with stakeholders, colleagues, and the public is essential for effective social media management. Active listening, collaborative teamwork, and empathy skills are also important.  
• Time Management + Adaptability: Effective time management skills to handle multiple projects, meet urgent deadlines, and be adaptable to changing market dynamic.

Suggested Qualifications/Experience:  

• A Bachelor's degree in communications, English, journalism, or a related field is preferred.  
• Previous experience (7+ yrs) in social media, or a related role is highly desirable. Candidates with a background in public relations, content writing, or graphic design.  
• Strong team player and interpersonal skills, including experience in managing cross-functional initiatives  
• Strong written and verbal communication skills are important for crafting social posts, creating presentations, and engaging with various stakeholders.  
• Strong marketing knowledge with an understanding of how to use social media to effectively drive demand-generation activities  
• Highly engaged and proficient with relevant social media platforms as well as monitoring and publishing tools like Hootsuite or Sprout Social; early adopter of new technologies  
• Driven, independent work ethic with a “roll up your sleeves” attitude  
• Familiarity with SEO principles, social media analytics, social media best practices and trends  
• Skilled in creating and building presentations as well as other planning/tracking tools  
• Experience in a wide variety of social media channels and blogging  
• Understands and applies program/project management methods and processes to define, plan, and measure successful content adoption  
• Must be flexible and adapt quickly to changing or conflicting responsibilities and priorities  
• Proficient in MS Office and Adobe Suite (Photoshop, Illustrator, InDesign) 

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$98,000—$105,000 CAD

Don’t meet every single requirement?We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L :

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.