Paid Media Specialist

Location:
Hybrid workplace (at least 3 days in the office)
About the RoleLodestar Digital is looking for a Paid Media Specialist who is analytical, detail-oriented, and excited by performance-driven marketing. This role is ideal for someone with several years of hands-on experience managing paid social and search campaigns, who enjoys digging into data, testing new ideas, and optimizing for real results.
If you’re comfortable managing budgets, adept at turning insights into action, and thrive in a fast-paced, collaborative agency environment, we’d love to hear from you.
Key ResponsibilitiesPlan, build, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, and TikTok
Manage campaign budgets, bidding strategies, targeting, and creative testing
Develop paid media strategies aligned with client goals, audience insights, and performance objectives
Track and analyze key performance metrics, create reports, and optimize campaigns based on insights
Own paid media tracking setup and troubleshooting across platforms
Lead and manage paid media projects from concept through execution, ensuring timelines, deliverables, and team coordination are on track
Support testing initiatives, including audience segmentation, creative formats, messaging, and landing pages
Collaborate closely with designers, content creators, and account teams to execute effective campaigns
Stay up to date on industry trends, platform updates, and emerging tools or technologies
QualificationsStrong understanding of paid media strategy across social and search
Hands-on experience building and optimizing campaigns across Google Ads, Meta, LinkedIn, Pinterest, and TikTok
Solid grasp of the marketing funnel and how paid media supports awareness, consideration, and conversion goals
Confidence working with performance data, budgets, and KPIs
Excellent communication skills—written and verbal
High attention to detail and strong organizational skills
Excellent time management and the ability to manage multiple campaigns at once
Self-motivated with a strong sense of ownership and accountability
Proactive problem-solver with a test-and-learn mindset
Experience using tools such as Slack, Google Workspace and project management platforms
Skills and Experience2+ years of experience in paid media, performance marketing, or digital advertising
Experience managing paid social and search campaigns in an agency or in-house environment
Proficiency with Google Ads, including Performance Max campaigns, Google Shopping, and YouTube advertising
Proficiency with Meta’s Business Suite, including datasets, custom conversions, dynamic event targeting, product catalogues and audiences.
Experience with LinkedIn, Pinterest, and TikTok ads
Strong understanding of platform algorithms, attribution, and performance metrics
Proficiency in Canva Pro for creating, adapting, and optimizing paid social ad creatives across multiple platforms
Experience with analytics and reporting tools, including Google Analytics
Working knowledge of Google Tag Manager, including tag deployment, event tracking, and troubleshooting across paid media platforms
Post-secondary diploma or degree in marketing, communications, business, or equivalent work experience
Nice to HaveExperience with Google Editor
Experience with Programmatic advertising
Experience with advertising on Reddit
About Lodestar DigitalLodestar Digital is the in-house agency for one of Western Canada’s largest media groups—and a full-service marketing partner for businesses across industries. We run campaigns for the local media brands you love, including Vancouver Is Awesome and North Shore News, while also working directly with clients to deliver everything from display advertising to sponsored content, social media and design. Our team blends media insight with marketing know-how to help brands show up clearly, creatively and in the right places. If it drives growth and connects with audiences, there’s a good chance we do it.
Dental care
Extended health care
Life insurance
3 weeks vacation + paid sick days
DCPP matching
Company events
Much like you, we are more than just one thing.
We’re a community-focused, integrated media company with decades of experience in the communities we serve. We’re a collection of award-winning print and digital channels, exclusive events, and premier publications in business, lifestyle, local news, and real estate.
And we’re also the largest media organization by audience reach in BC.
We exist to bring people together, to inspire conversation, and to champion individuals, businesses, and communities across the province. But, above all, we’re simply here to be the ultimate guide for every kind - and for every aspect - of every Canadian.
Oh, and we’re a really great place to work.
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