Senior Paid Social Media Specialist

Paid social expertise drives hospitality bookings and residential sales at Onni Group, with hands-on Meta, TikTok, and LinkedIn campaign management.As Senior Paid Media Specialist, you will execute campaigns primarily for Hospitality, while supporting Residential brands. You will manage budgets, audiences, bidding, conversion tracking, SEO audits, reporting, and AI-assisted workflows. The role reports to the VP, Residential & Hospitality Sales, following daily guidance from two Digital Marketing Managers.Key Responsibilities:
Execute paid social campaigns across Meta, Instagram, TikTok, LinkedIn, and PinterestManage budgets, bidding strategies, audiences, leads, bookings, and revenue goalsDesign A/B tests across creative, audiences, and placementsMaintain GTM, platform pixels, and conversion eventsPrepare performance reports with insights and recommendationsRequirements:
Six-plus years of hands-on paid social media buying experienceStrong knowledge of Meta Ads Manager and other platformsExperience configuring GTM and platform conversion tagsExperience with GA4, Looker, reports, and dashboardsRegular hands-on use of Claude, ChatGPT, or similar AI toolsApply paid social, conversion tracking, analytics, and AI workflow expertise across Onni’s Hospitality and Residential brands.
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