Housing Marketing Lead

Job Responsibility: Title: Housing Marketing Lead Company: Hopewell Residential Management Job Type: Full-Time Department: Marketing City: Calgary Hopewell Residential Management LP (“Hopewell”) has been one of Alberta's leading home builders and community developers for more than 30 years. We're in the business of building a better tomorrow - one person, one home, one neighbourhood at a time. That means we prioritize customer needs and wants through operational excellence, thoughtful product design and customer service excellence. With our collaborative, thoughtful, efficient, and accountable approach, alongside our ESG practices, world-class team and incredible workplace culture, Hopewell is a true real estate leader. Reporting: This position will report directly to the Marketing Manager. Key Responsibilities: The Housing Marketing Lead is responsible for planning, managing and executing Hopewell Residential (Hopewell) housing-specific marketing projects and campaigns with their direct report(s). The Lead will be creative, yet analytical, with the ability to report on campaign successes and objectives, nimbly adapting in real-time to ensure optimal project performance. Duties of the position include:

• Develop, support and implement targeted marketing strategies/events/campaigns to support housing objectives;
• Oversee marketing mix for various product types and regions, ensuring positive return on ad spend across all;
• Support Sales goals through activities such as referral marketing efforts, repeat purchase efforts and prospecting efforts;
• Develop, manage and track budgets with a close eye for accuracy;
• Contribute to social media and communications efforts, including Facebook and Instagram; write and send emailers and blogs; and more as required;
• Independently manage Pardot and Salesforce marketing campaign materials, including emails, automated campaigns and reporting;
• Effectively manage and coach your direct report(s), ensuring their work is completed on-time and on-budget;
• With a designer, develop and execute on a wide range of marketing project items, including brochures, community marketing maps and sales collateral;
• Oversee and execute tactical requirements as required, such as signage and pageantry; event-planning; sales centre/show home customer experience and updates;
• Be a key point of contact for project-related Sales team(s);
• Assist with the preparation and submission of all industry-related award submissions;
• Other duties and responsibilities as assigned.

About You: You are passionate about real estate and home building, and you're equally as excited about marketing. You can successfully balance strategic thinking with tactical work as both a thinker and a doer. You are an experienced, digital-first marketer who is emotionally intelligent, resourceful, results focused and energetic. Plus, you're fun to work with. You have experience in a fast-paced role (ideally in the real estate industry) where you were independently and successfully managing numerous high-priority projects, campaigns and tasks. You have a proven track record in collaborating in a dynamic environment, are highly detail-oriented, and always communicate clearly and respectfully. In addition to strong interpersonal and communication skills (both written and verbal), you have a track record of marketing success from your previous role(s). Finally, you are self-directed, innovative and tech savvy, with:

• Post-secondary degree or diploma in communications, marketing, business, or related field;
• 5+ years of progressive experience in the marketing field;
• A track record of marketing success from your previous role(s), with examples of marketing projects/campaigns you have developed;
• Superior organizational skills with the ability to handle multiple, deadline-oriented priorities;
• Previous experience within the development or residential construction industry considered an asset;
• Ability to meet time-sensitive deadlines;
• A valid driver's license and access to a personal vehicle;
• Understanding and working knowledge of Pardot considered an asset;
• Knowledge of and interest in the competitive environment.

Working Conditions: Traditional core office hours are Monday to Friday 8:00 am to 5:00 pm. This position will occasionally require attendance at events and show home openings outside of regular work hours, including evenings and weekends. Some travel will be required.