Business Development Manager

Who We Are

WHY Brands Inc., a parent company of  Munchkin , Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! 

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.  

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.    

What You’ll Do

Reporting directly to the Canada Sales Director, the Business Development Manager will drive growth with our Tier 2, Specialty, and Independent accounts across Canada while expanding this portfolio to include new and prospective partners. This person will accelerate the growth of Munchkin’s portfolio by prospecting accounts and focusing on the creation, activation, and execution of Munchkin Canada’s channel strategy. Working with the Canadian Sales and Marketing teams, the Business Development Manager will execute channel strategies, identify new opportunities to grow our customer base, share best practices and market learnings, and build strong relationships with customers.

How you will contribute:

• Drive business initiatives for Tier 2, Specialty, and Independent retailers to deliver revenue, profit, and margin targets


• Drive sales and margin through strategic and curated merchandising strategies. By understanding product lines and specific key business objectives, develop accounts through qualitative analysis and quantitative data to align with corporate strategies and develop deeper partnerships


• Manage customer negotiations related to pricing, vendor agreements and terms, and channel investments


• Support the execution of all retail strategies for Canada


• Work with Marketing and Sales to identify growth opportunities, potential partners, useful technologies, and other in-market insights to improve future sales potential and execution


• Coordinate with internal and external stakeholders to provide forecasting across a large portfolio of products to accommodate the depth and variety of retailers in the channel


• Develop and communicate business results to the company and customer, identifying insights and action steps to improve business performance


• Understand and share market intelligence regarding competitive activity and changes in retailer’s strategic initiatives


• Utilize available analytics tools for each customer or channel to adapt the business to emerging trends and market conditions


• Become the “expert” on the channel's “way of doing business” and be able to share with other business units


• Facilitate online brand experience across third-party partners


• Represent Munchkin at tradeshows, showroom visits, and other networking events


• Other duties may be assigned

You will have:

• Bachelor’s degree and 1-2+ years of experience in a CPG Sales position


• Demonstrated passion for sales and business development


• Entrepreneurial, highly self-motivated, and driven by a hunter-sales mentality


• High learning agility with the ability to navigate ambiguity and adapt to changing business needs


• Strong sales, communication, organizational, and relationship management skills


• Strong verbal and written communication skills in English required; bilingual proficiency in French is preferred


• Proficient in Microsoft Office applications, including Excel, Word, and PowerPoint


• Ability to multitask in a fast-paced environment while working independently and managing competing priorities


• Ability to travel up to 25%

We Got You Covered!

Munchkin offers highly competitive compensation, including discretionary bonuses, retirement contributions, supplemental health plans, equity, and other perks. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin a Great Place To Work™ company. We also provide growth opportunities and work to consistently improve the quality of life for all our employees. To learn more, visit us at  .